Het Handboek Online Marketing is genomineerd voor de Marketingliteratuurpijs en wordt onder andere gebruikt door:
AvansEducator Opleidingen HVA Hogeschool van Amsterdam Beeckestijn Business SchoolAmbitious PeopleThe New School
NHA Opleidingen NHIOpatelHVU NIMAFontys

 

Hoofdstuk 12: 7 soorten Tweets die worden reTweeted

september 10th, 2010 Posted in Hoofdstuk 12 Social media, algemeen nieuws | No Comments »

Een RT  of samengestelde reply in Twitter wordt ook wel een reTweet genoemd. Hoe meer engagement jouw volgers hebben des te meer reTweets jij krijgt. Je komt door de herhaalde Tweet in het netwerk van jouw volgers. En dat is prettig. Welke zeven soorten Tweets worden vaak geretweeted?

1. Quotes

My favourite way to get RTs is to post quotes from famous people such as Anthony Robbins, Brian Tracy, and other self-help gurus. These tweets are without a doubt the easiest to come up with and at the same time viral because they are likely to be appreciated.

This is how I do it:
“If you don’t set goals for yourself, you are doomed to work to achieve the goals of someone else.” #quote Brian Tracy

Do not make your tweets too long lest there are insufficient characters remaining for others to include you in the retweets.

2. Humorous/Interesting

Humorous tweets could save anyone from boredom or a monotonous day at work. Hence, it could also help you get people interested enough to find out more about you.

Tweets like “10 Weirdest Toilet Papers” are light-hearted and hence easy to pass on.

Find more humorous/interesting tweets at Oddee.com.

3. Trending Topics

To capture people’s interest, you should also ride the wave by tweeting content that are or related to popular news. Updates such as “10 Weird Things you didn’t know about Michael Jackson” were retweeted by many after the shocking death of MJ.
Look out for daily trending topics on your Twitter homepage as well!

4. Breaking news

People love to get updated on the latest happenings. Breaking news in 140 characters, for one, is always welcomed on Twitter. The death of late MJ in one day became the most talked about news on Twitter, and the launch of the new iphone also became part of many people’s tweets. Tweeting on the latest news automatically makes you more involved on Twitter and part of the most talked about topics.

5. Tips/ How-to tips

Tips or how-to tips are valuable to people. If you really want to benefit all your followers, you could have tweets that are not solely under your niche area.
Even if you’re in the Social Media niche, you are not limited to tweeting on your niche area. As long as your tweets are helpful, tweeting on other subjects would also receive positive responses.

6. Questions

Questions very often attract retweets as well. One day, I was doing a small chat with some friends on Twitter and to invite more opinions, I posted a question to all my followers. On the same day, I received tons of RTs with many asking their own followers for their sentiments. All the tweets had my profile @askaaronlee retweeted, giving me exposure beyond my own group of followers.

7. Creative Tweets

Creative tweets are uncommon and powerful. They are by nature, attention grabbers.
My best creative tweet was:

“Finish this word. Twitter is…? Your response will be RT”

In a short while, everyone posted their replies and the number of RTs was uncountable. Their responses, notably the interesting ones were retweeted by me. Some of the responses were:

“Twitter is interesting” “Twitter is a waste of time” “Twitter is connecting”
Conclusion

These are practically the types of tweets that stand out amongst others. They create opportunities for people to connect with you and are simple ways to get you noticed on Twitter. For instance, by doing exactly what I shared with you, I was recommended by #followfriday people as an interesting person (Not that I am bragging). Try them out!

This is a guest post by Aaron Lee,  No.1 Twitter in Malaysia, which owes it to him being a Twitter addict since March 2009. He reads self-help books during free time and a true follower of Anthony Robbins. Currently an International Marketing student in Malaysia. You can read his blog and his original post here or follow him on Twitter.

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Hoofdstuk 12: Twitter over het Handboek Online Marketing

september 10th, 2010 Posted in prijzen en nomaties, tweede druk, twitter | No Comments »

Hoofdstuk 12 gaat over Twitter als buzzinstrument binnen socia. Wat zegt nu Twitter over het Handboek Online Marketing?

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Handboek Online Marketing op de Marketing expertpagina

september 9th, 2010 Posted in In de pers, promotie van het boek | No Comments »

Het Handboek Online Marketing staat sinds kort op de Marketing expertpagina. De expertpagina is een startpagina vol handige (online) marketinglinks:

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Hoe goed is de auteur van het HOM met .. beachvolley?

september 8th, 2010 Posted in AtMost.TV, algemeen nieuws | No Comments »

Augustus 2010 kwam een groot deel van online bijelkaar in Wijk aan Zee voor alweer de 10e editie van het Strandvolleyball.net. Petersen deed mee met het ambitieuze team van blog DutchCowboys.nl. Een voorinterview met de auteur van het Handboek Online Marketing. Over zelfbeeld, verwachting en ‘Is beachvolley niet overdekt?’.

YouTube voorvertoningsafbeelding

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Hoofdstuk 1 en 2: Nederlanders zitten meer online

september 7th, 2010 Posted in algemeen nieuws, hoofdstuk 1 Geschiedenis, introductie en trend in de marketing, hoofdstuk 2 Van traditionele naar Online Marketing, van 4P naar 4C | No Comments »

Hoofdstuk 1 en 2: Nederlanders zitten meer online:  de totale internetpopulatie in Nederland bestaat uit bijna 12 miljoen personen (13+). De surftijd van 8,3 uur per week is berekend over alle Nederlanders van 13 jaar of ouder. Kijken we alleen naar de surfers dan is de surftijd gemiddeld 9,7 uur per week. De cijfers zijn afkomstig uit de Establishment Survey die ieder half jaar door Intomart GfK wordt uitgevoerd in opdracht van Stir.

niet alleen de populatie en de surftijd nemen toe:

* – Surfen op het werk: stijgt van 39% naar 44%.
* – Buitenshuis surfen (niet werk): stijgt van 34% naar 39%.
* – Internetten via PDA/mobiele telefoon/smartphone: stijgt van 18% naar 25%.

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