Hoofdstuk 3 en 4: VPRO Medialab gaat online gedrag meten met clickclickclick.click #tool #gedrag

Ons online gedrag wordt vaak continu gemeten. Elke klik heeft waarde, elke muisbeweging wordt geanalyseerd. Maar hoe ver gaat dit? Wat zegt iemands klikgedrag over hem of haar? Moniker en VPRO Medialab creëerden Clickclickclick.click: een verslavende online ervaring waarin klikgedrag tot in de kleinste details geobserveerd en becommentarieerd wordt.

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Hoofdstuk 2,3 en 8 Gratis webinar terugkijken van auteur Patrick Petersen over Content, Conversie en de Customer Journey


Klik hier om het gratis webinar terugkijken van auteur Patrick Petersen over Content, Conversie en de Customer Journey.

De webinar duurt 30 minuten. Inloggen kan via Facebook of LinkedIn.





#5308 – #4308 [Video] De virtual mirror van Boutique Accessories #augmented


Video #5308 – #4308 genaamd: “Virtual Mirror | Try on Jewellery with your webcam at Boutique Accessories ”

Uitleg bij deze video: “When buying fashion accessories online, how do you know they will suit you? This Virtual Mirror will let you try on Bracelets, Earrings and Necklaces using your webcam. If you like this video, please like, embed and share with your friends! The Virtual Mirror Augmented Reality application uses similar technology to Xbox Kinect and is the first of it’s kind in the world.

This video will demonstrate how to use the Virtual Mirror Augmented Reality application. The video shows a young fashionista using the application to try on and buy fashion accessories online.

The Virtual Mirror enables customers to browse online and try on fashion accessories such as bracelets, earrings and necklaces before deciding to buy. Unlike any previous technology, the virtual mirror used by Boutique Accessories only requires a computer & webcam, and integrates directly with Facebook. This is a big step away from catalogue-style e-shopping, and much closer to a real high street shopping experience.

The webcam image acts like a mirror, allowing you to move around while trying on the fashion accessories. If you like the item, you can take a photo and share it with your friends on Facebook, asking for their feedback and making the experience much more like a shopping trip with a friend.

Using cutting edge tracking technology similar to the new Xbox Kinect, the Virtual Mirror uses key points on your face and neck to map the fashion accessories onto you in the correct position. It also detects body and face movements allowing you to move around wearing the jewellery.”