Wat zijn precies prosumers? Wat is hun impact? Welke content gaat veranderen?

Bekijk ook the rise of the prosumer:

“This commentary forms part of Accenture’s study, “Taking the pulse: re-examining content, experiences and monetization in the digital world”. This study explores the key issues, disruptions and trends that are vital to the future of the media and entertainment industry and seeks to provoke the debates that businesses will need to engage in as they re-examine and shape their agenda for the future. Please visit http://www.accenture.com/pulseofmedia and join the conversation on Twitter at #pulseofmedia. FiftyThree develops tools for mobile creation. They believe people are at their best when they create and they founded FiftyThree to put the essential tools for creating in arms reach. With bases in New York and Seattle, they bring together the craft of software, hardware and service design. FiftyThree is the space to create. (http://www.fiftythree.com)”