Hoofdstuk 1-4: 40 markante buzzing reclamecampagnes. Veel creaties komen nog uit de traditionele marketing en vooral reclame. 40 wel heel opvallende campagnes:
Copenhagen Zoo

Feed SA : Trolley

National Geographic

Dental Implant Insurance

ACAT – Anti Torture

Ikea Staircase Drawers

Bounty – Coffee Spills

Red Cross

Golds Gym

Law and Order

Fitness Company

Flashing Nikon Paparazzi Red Carpet

McDonalds

Kung Fu Panda

Mr. Clean

Swiss Skydiving Elevator Sign

Jobsintown

What We See When You Smoke

Cingular – Dropped Calls

Mini Cooper Holiday Present

Giant Clever Railroad Crossing

Death Proof DVD

Old Timer Restaurant

Pompeii – Airport Carousel Lava

Soccer Tunnel

FIFA Soccer

Real Hip Hop

Nationwide Insurance – Coops Paint

Casino Themed Conveyor Belt

Brazilian Road Safety

3M Security Glass

Rimmel Quick Dry Nail Polish

Maxwell House – Wake Up

Tylenol

National Treasure Movie

Monster.com – Wrong Job, Fireman

Alteco Super Glue

Johnny Andrean Pony Tail

Auckland Pedestrian Safety – Don’t Step into Danger

Bubble Gum
