Hoofdstuk 1 [Video] De geschiedenis van marketing

4104Deze video toont de geschiedenis van marketing. “A short overview of the three phases of marketing since the dawn of time and how each of them changed the approach brands must use. The phases are: 1. The Historical Era, 2. The Mass Era, and 3. The Digital Era. By  understanding how marketing approaches have changed over the centuries, you’ll be better equipped for success in today’s rapidly changing environment.”


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