[Video] Hoofdstuk 7 ‘A viral bookstore’

What will happen when you place a book that hasn’t been published yet in the biggest bookstore in Europe, and then try to buy your own book?

‘Dutch Best Entrepreneur of 2011’ and author Martijn Arets travelled to London to get an answer on this question. After he placed his book in the Waterstones store at Picadilly, his friend Jelle Drijver tried to buy the book. It took some time, but at the end he could buy the book for 10 pound.  Lees verder