Hoofdstuk 10: Zoekmachine autoriteit #moz #seo #boek #online #marketing

Seo Search Engine Optimalisatie - Gratis afbeelding op Pixabay

 

Hoofdstuk 10: Zoekmachine autoriteit

 

Wat is het?

 Een autoriteit website is een site die men vertrouwd. Door bezoekers-gebruikers,  experts uit de relevante sector, door andere sites (links), een link netwerk en door zoekmachines. Een tool als MOZ kan het met een eigen methode in kaart brengen. Het gaat eerder om het domein (zoals een .nl) dan de site zelf.

 

De domein autoriteit geeft op een schaal van 1 tot 100 de waarde aan van een website. Een domein met een hoge domein autoriteit hoeft over het algemeen minder moeite te doen om een goede positie te realiseren in de zoekmachines.

Welke websites hebben autoriteit?

Bekende site. Sites die al lang in de lucht zijn. Grote uitgevers, zoals Nu.nl, Nos en NRC, maar ook blogs en populaire websites met veel links en bezoek.

 

 

81002

Hoofdstuk 8 en 10: Eerste zoekmachine voor mode

boetieknl

EEN Media heeft juli 2013 de modezoekmachine Boetiek.nl gelanceerd voor artikelen op gebied van mode en shops. De shop kent een archief van meer dan een half miljoen artikelen maar kent ook persoonlijke profielen en een link naar de community. De zoeker richt zich op mannen en vrouwen en biedt ook een overzicht aan van relevante kortingen.  Lees verder

Hoofdstuk 10 en 12: hoe meer traffic op te wekken in jouw sociale media

6 concrete maar soms cynische tips om je social traffic te verhogen. Social wat? De traffic naar je blog en andere uitingen dus.
1. Completely ignore your personality and opinions and go for fast food10 Tips for Finding a Job Using Facebook and LinkedIn”.this page and discover that Jeff’s blog has over 100,000 hits a month. Jeff also has over 41,000 Twitter followers and is listed almost 2,000 times. On top of that his blog is ranked 78 in AdAge’s Power 150 and was among the 10 finalists of top social media blogs 2010 of Social Media Examiner. By the way: if you want inspiration on titles that will attract tons of traffic, as mentioned in the previous tip: just analyze how Social Media Examiner does it. The Twitter secret many people like Jeff use? Keep retweeting your posts forever! Add some fresh content to your tweets now and then, converse a little bit and (re)tweet some others but slip in links to your posts constantly. Especially focus on old ones that didn’t get much retweets yet.How to Turbo-Boost Your Facebook Page With Apps”.

Do not write blog posts that are insightful, are critical or express your personality or genuine opinions. Repeat what others write about and just add a bit. Go for titles such as “Six killer ways to boost your blog traffic and revenue via social media”, “The 15 best free social media monitoring tools”, “Succeeding on Facebook in 3 days” or “The 399 infographics every marketer should know”. Many people adore fast food. So serve it. Never use titles such as “An in-depth analysis of the psychological dimensions of online influence from a holistic perspective”.  Tip lists and “how to’s” work good as well. Like “

2. Use Twitter as a direct marketing channel for blog post traffic

Forget conversations, interactions, community and all that crap. Follow the example of Jeff Bullas  He – and many others, Jeff is just a successful example – has an approach that works very well. Want proof? Check out

3. Use exaggerated words in your blog post titles

Use words such as “killer”, “boost”, “revenue”, “great”, “success”, “secret” etc. in your titles. Even if your blog post isn’t really delivering what the title promises: don’t worry too much. Just try to provide some value now and then so that it doesn’t get too obvious. This technique, together with earlier mentioned title tips, also works well on Twitter. The reason? A majority of Twitter users just retweet tons of stuff they have never even read. Again: success guaranteed! You can also use the opposite technique: instead of using “positive” words such as “boost” (everyone wants to boost, right?) you can also tap into people’s fears and concerns. “Is your business at risk…”, “How not to miss the blahblah” and so on. For the real specialist: exaggerate your exaggerated words. Don’t say “boost” but “turbo-boost” like in “

4. Focus more on quantity than on quality

Create a huge amount of posts. The attention span of people online is short so do not write long posts as I do. Just search for YouTube videos, slideshare presentations or infographics and add four lines of comment to it. This way you can create a bunch of posts without wasting valuable time on reading, thinking and writing! If you create a list with tips do not explain everything in depth. Just list the tips and add a few short lines to it. Many people love these posts. That, breaking news and now and then a made-up story is what made most huge traffic (group) blogs what they are today: huge.

5. Never think like a journalist but always like a publisher

Whatever you do: never ever check your facts when you write a post and certainly not if you go for the breaking news approach. Base yourself on a tweet or a story you read (check Google News , Google Blog Search, Mashable, TechCrunch and the likes like a maniac). Just write briefly about what you have read and do not bother checking if the sources of these sources are correct. You will now and then make mistakes if the story seems not true or exaggerated afterwards but that doesn’t matter: the only thing that matters is traffic. So think like a publisher: go for sensation and controversy. What you want are eyeballs and impressions. Also let people click several times before they can actually read your story. Most blog ad platforms simply look at traffic to determine pricing of your advertising inventory.

6. Boost your Twitter followers number in a fast and cheap way

People say that it’s not the quantity of Twitter followers that matters. That’s true for them because they are boring and serious marketers that focus on quality, relevance and real influence. Forget what they say and play the Twitter game. Invest some money in Twitter follower programs but not too much. Watch your following/followers ratio. Follow as many people as you can. Regularly check those that don’t follow you back and just unfollow them. It doesn’t matter who they are. This way you will rapidly have ten thousands of followers. Also tweet and retweet a lot of stuff in your area of blogging. Do not waste time on reading any of it. Just tweet and retweet. Focus on those with a lot of followers that retweet you. Forget the losers with 120 followers. When you gain social media maven status (people do check your number of followers) start unfollowing and follow fellow mavens. This will strengthen your maven status in the perception of others. If this sounds to difficult, just find a solution or service that does it for you. I know one that guarantees 100,000 followers for a few hundred bucks and some patience.

Well, I’m a bit on a roll here and could give you many more tricks but it’s getting late where I live so that’s it for now. Could go on about creating a gazillion of social personas on all possible bookmarking and other social accounts, black hat SEO techniques and much more but that might be for later.

So maybe tomorrow: “99 super- booster killer secrets to get rich with your blog in two weeks”.  

Although it might also be “An in-depth analysis of the psychological dimensions of online influence from a holistic perspective”.

De ranking van het HandboekOnlineMarketing.nl in Google

rankingnaamloos

De ondersteunende site en blog www.handboekonlinemarketing.nl kent bij een belangrijke Google Dance april 2009 de groei van 1 naar 3. Nog niet waar we zijn moeten, maar de groei zit in de indexering. De site kent nog te weinig content en diepte in het aantal pagina’s om juist ge-indexeerd te worden. Fraai is de positie in de top 5 met ‘marketing boek’ in zoeker Google. Met ‘boek online marketing’ of ‘handboek online marketing’ staat het boek natuurlijk op 1.