{"id":12444,"date":"2022-10-20T19:02:00","date_gmt":"2022-10-20T18:02:00","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?page_id=12444"},"modified":"2022-10-20T19:54:36","modified_gmt":"2022-10-20T18:54:36","slug":"hom8-oefentoets-hoofdstuk-2","status":"publish","type":"page","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hom8-oefentoets-hoofdstuk-2\/","title":{"rendered":"HOM8 oefentoets Hoofdstuk 2"},"content":{"rendered":"<script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"18\"] = {\"quiz_id\":\"18\",\"quiz_name\":\"HOM8 Hoofdstuk 2\",\"disable_answer\":\"0\",\"ajax_show_correct\":\"0\",\"progress_bar\":\"0\",\"contact_info_location\":\"0\",\"qpages\":{\"1\":{\"id\":\"1\",\"quizID\":\"2\",\"pagekey\":\"GWujWBEo\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":\"1\",\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":\"0\",\"disable_scroll_on_result\":0,\"disable_first_page\":0,\"enable_result_after_timer_end\":\"0\",\"enable_quick_result_mc\":\"0\",\"end_quiz_if_wrong\":0,\"form_disable_autofill\":0,\"disable_mathjax\":0,\"enable_quick_correct_answer_info\":\"0\",\"quick_result_correct_answer_text\":\"Correct!\",\"quick_result_wrong_answer_text\":\"Helaas niet goed!\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":0,\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"error_messages\":{\"email_error_text\":\"Not a valid e-mail address!\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"AUB alle vragen beantwoorden.\",\"contact_field_required_error_text\":\"Vul alle verplichte velden in!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% characters allowed.\",\"recaptcha_error_text\":\"ReCaptcha is missing\",\"phone_error_text\":\"Phone number is invalid\"},\"first_page\":false,\"questions_settings\":[]}\n                    <\/script>\t\t<div class='qsm-quiz-container qsm-quiz-container-18 qmn_quiz_container mlw_qmn_quiz  quiz_theme_default  '>\n\t\t\t\t\t\t\t\t<form name=\"quizForm18\" id=\"quizForm18\" action=\"\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12444\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_18\" value=\"2d1b77ee32\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_18\" value=\"6aa3258016636\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t<section class=\"qsm-page  animated pulse\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section quiz_begin\">\n\t\t\t\t\t\t<div class='qsm-before-message mlw_qmn_message_before'>\n\t\t\t\t<p id=\"FdUuGsJ\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12452 aligncenter\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_63518ee17030a.png\" alt=\"\" width=\"484\" height=\"395\" \/><\/p>\n<h2>Welkom bij de oefenoets HOM8 Hoofdstuk 2.<\/h2>\n<p><strong>Na afronding van deze toets worden bij de gesloten vragen de juiste antwoorden in het\u00a0<span style=\"color: #339966\">groen\u00a0<\/span>getoond. Bij de open vragen verschijnt de richtlijn van het antwoord onder uw ingegeven antwoord. Er is geen tijdslimiet.<\/strong><\/p>\n<p>Er is een onbeperkt aantal pogingen mogelijk, bij het herstarten van de toets worden de vragen en antwoorden in willekeurig volgorde gemixt.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-132 \" data-qid=\"132\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Benoem drie verschillen tussen traditionele marketing en online marketing. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question132[]\" id=\"question132_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question132_1\">\n\t\t\t\t\t\t\tTraditionele marketing richt zich vooral op de individu.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question132[]\" id=\"question132_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question132_2\">\n\t\t\t\t\t\t\tOnline marketing heeft een wereldwijd bereik.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question132[]\" id=\"question132_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question132_3\">\n\t\t\t\t\t\t\tTraditioneel is vooral op zendmedia gericht.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question132[]\" id=\"question132_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question132_4\">\n\t\t\t\t\t\t\tOnline marketing is gericht op zenden.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question132[]\" id=\"question132_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question132_5\">\n\t\t\t\t\t\t\tBij online marketing zijn campagneresultaten vaak goed meetbaar.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_132\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-133 \" data-qid=\"133\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Geef twee antwoorden die aangeven wat er wordt bedoeld met het &#039;DNA van een organisatie&#039;. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question133[]\" id=\"question133_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question133_1\">\n\t\t\t\t\t\t\tHet geeft de basis weer van een organisatie.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question133[]\" id=\"question133_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question133_2\">\n\t\t\t\t\t\t\tHet geeft aan waarom een organisatie is gestart.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question133[]\" id=\"question133_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question133_3\">\n\t\t\t\t\t\t\tHet is de chemie die aanwezig bij het management.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question133[]\" id=\"question133_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question133_4\">\n\t\t\t\t\t\t\tHet staat haaks op de organisatiecultuur.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question133[]\" id=\"question133_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question133_5\">\n\t\t\t\t\t\t\tHet biedt soms herkenning.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_133\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0 question-section-id-134 \" data-qid=\"134\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Wat is het nut van een persona? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question134-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question134\" id=\"question134_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question134_1\">\n\t\t\t\t\tHet is een omschrijving van de 'gemiddelde' klant, koper of gebruiker.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question134-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question134\" id=\"question134_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question134_2\">\n\t\t\t\t\tHet is een echt persoon binnen de organisatie die in campagnes wordt gebruikt.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question134-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question134\" id=\"question134_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question134_3\">\n\t\t\t\t\tJe kunt een persona inhuren voor betere targeting.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question134_none\">Geen<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question134\" id=\"question134_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_134\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-135 \" data-qid=\"135\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question135\">Geef kort aan wat er met &#039;purpose marketing&#039; wordt bedoeld. <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question135\" name=\"question135\"   Placeholder=\"\" \/>\n\t<div class=\"qsm-hint qsm_hint mlw_qmn_hint_link qsm_tooltip\" title=\"Denk aan groei.\">Hint<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-136 \" data-qid=\"136\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Benoem drie manieren om de online klant beter te leren kennen. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question136[]\" id=\"question136_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question136_1\">\n\t\t\t\t\t\t\tEen live chat op een website of shop.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question136[]\" id=\"question136_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question136_2\">\n\t\t\t\t\t\t\tEen online survey na het bezoeken van de site of app.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question136[]\" id=\"question136_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question136_3\">\n\t\t\t\t\t\t\tDoor middel van het inrichten van microconversie kpi's op de site.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question136[]\" id=\"question136_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question136_4\">\n\t\t\t\t\t\t\tDoor de klant overal zijn mailadres achter te moeten laten op de site.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question136[]\" id=\"question136_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question136_5\">\n\t\t\t\t\t\t\tDoor klantgegevens in te kopen bij de KvK.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_136\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0 question-section-id-137 \" data-qid=\"137\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Online kennen we verschillende type van kopers, zoals de Window shoppers. Hoe kunnen wij die met onze boodschap het beste bereiken? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question137-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question137\" id=\"question137_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question137_1\">\n\t\t\t\t\tDoor vooral aanbiedingen te bieden.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question137-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question137\" id=\"question137_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question137_2\">\n\t\t\t\t\tDoor heel veel productgegevens te delen overal.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question137-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question137\" id=\"question137_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question137_3\">\n\t\t\t\t\tDoor ze vooral naar de offline winkel te lokken, dat shopt gemakkelijker.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question137-4 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question137\" id=\"question137_4\" value=\"3\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question137_4\">\n\t\t\t\t\tDoor ze aan te spreken met speciaal ontworpen persona's.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question137-5 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question137\" id=\"question137_5\" value=\"4\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question137_5\">\n\t\t\t\t\tDoor hun gegevens op te vragen vroeg in de klantreis en ze dan veelvuldig te targeten met bijvoorbeeld e-mails..\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question137_none\">Geen<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question137\" id=\"question137_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_137\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-138 \" data-qid=\"138\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Noem drie hoofdtaken van marketingmanagement. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question138[]\" id=\"question138_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question138_1\">\n\t\t\t\t\t\t\tFormulering van een marketingstrategie.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question138[]\" id=\"question138_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question138_2\">\n\t\t\t\t\t\t\tAfstemming interne processen.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question138[]\" id=\"question138_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question138_3\">\n\t\t\t\t\t\t\tVergaderen en presenteren.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question138[]\" id=\"question138_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question138_4\">\n\t\t\t\t\t\t\tNieuw personeel aannemen.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question138[]\" id=\"question138_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question138_5\">\n\t\t\t\t\t\t\tBezig zijn met waardecreatie.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_138\" value=\"\" \/>\n\t<div class=\"qsm-hint qsm_hint mlw_qmn_hint_link qsm_tooltip\" title=\"Denk aan de richting.\">Hint<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"132Q133Q134Q135Q136Q137Q138Q\" \/>\n\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"7\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" id=\"total_questions\" value=\"7\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer\" id=\"timer\" value=\"0\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer_ms\" id=\"timer_ms\" value=\"0\"\/>\n\t\t\t\t\t<input type=\"hidden\" class=\"qmn_quiz_id\" name=\"qmn_quiz_id\" id=\"qmn_quiz_id\" value=\"18\" \/>\n\t\t\t\t\t<input type='hidden' name='complete_quiz' value='confirmation' \/>\n\t\t\t\t\t\t\t\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t<div style=\"display: none;\" class=\"qsm-popup qsm-popup-slide\" id=\"modal-4\" aria-hidden=\"false\"><div class=\"qsm-popup__overlay\" tabindex=\"-1\" data-micromodal-close=\"\"><div class=\"qsm-popup__container qmn_quiz_container\" role=\"dialog\" aria-modal=\"true\"><div class=\"qsm-popup__content\"><img decoding=\"async\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/plugins\/quiz-master-next\/assets\/clock.png\" alt=\"clock.png\"\/><p class=\"qsm-time-up-text\"> Time's up<\/p><\/div><footer class=\"qsm-popup__footer\"><button class=\"qsm-popup-secondary-button 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