{"id":12494,"date":"2022-10-20T20:46:14","date_gmt":"2022-10-20T19:46:14","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?page_id=12494"},"modified":"2022-10-20T21:29:57","modified_gmt":"2022-10-20T20:29:57","slug":"hom8-oefentoets-hoofdstuk-7","status":"publish","type":"page","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hom8-oefentoets-hoofdstuk-7\/","title":{"rendered":"HOM8 oefentoets Hoofdstuk 7"},"content":{"rendered":"<script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"24\"] = {\"quiz_id\":\"24\",\"quiz_name\":\"HOM8 Hoofdstuk 7\",\"disable_answer\":\"0\",\"ajax_show_correct\":\"0\",\"progress_bar\":\"0\",\"contact_info_location\":\"0\",\"qpages\":{\"1\":{\"id\":\"1\",\"quizID\":\"6\",\"pagekey\":\"600eb0e5132c8\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":\"1\",\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":\"0\",\"disable_scroll_on_result\":0,\"disable_first_page\":\"0\",\"enable_result_after_timer_end\":\"0\",\"enable_quick_result_mc\":\"0\",\"end_quiz_if_wrong\":\"0\",\"form_disable_autofill\":\"0\",\"disable_mathjax\":\"0\",\"enable_quick_correct_answer_info\":\"0\",\"quick_result_correct_answer_text\":\"Correct!\",\"quick_result_wrong_answer_text\":\"Niet juist.\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":\"\",\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"error_messages\":{\"email_error_text\":\"Geen geldig mailadres.\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"Alle velden invullen AUB.\",\"contact_field_required_error_text\":\"Vul alle verplichte velden in!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% characters allowed.\",\"recaptcha_error_text\":\"ReCaptcha is missing\",\"phone_error_text\":\"Phone number is invalid\"},\"first_page\":false,\"questions_settings\":[]}\n                    <\/script>\t\t<div class='qsm-quiz-container qsm-quiz-container-24 qmn_quiz_container mlw_qmn_quiz  quiz_theme_default random '>\n\t\t\t\t\t\t\t\t<form name=\"quizForm24\" id=\"quizForm24\" action=\"\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12494\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_24\" value=\"e5e31d60d0\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_24\" value=\"6aa1d3a0c0a8f\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t<script>\n\t\t\t\tvar qsmCookieExpiryQQMTwo = new Date();\n\t\t\t\tqsmCookieExpiryQQMTwo.setTime(qsmCookieExpiryQQMTwo.getTime() + (365*24*60*60*1000));\n\t\t\t\tvar qmsExpiresQQMTwo = \"expires=\"+ qsmCookieExpiryQQMTwo.toUTCString();\n\t\t\t\tdocument.cookie = \"question_ids_24 = 175,176,178,177,179,174; \"+qmsExpiresQQMTwo+\"; path=\/; SameSite=None; Secure\";\n\t\t\t<\/script>\n\t\t\t\t\t\t<section class=\"qsm-page  animated pulse\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section quiz_begin\">\n\t\t\t\t\t\t<div class='qsm-before-message mlw_qmn_message_before'>\n\t\t\t\t<p id=\"YQNyEhT\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"440\" class=\"size-full wp-image-12525  aligncenter\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351afa1adcee.png\" alt=\"\" srcset=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351afa1adcee.png 575w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351afa1adcee-550x421.png 550w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Welkom bij de oefentoets HOM8 Hoofdstuk 7.<\/h2>\n<p><strong>Na afronding van deze toets worden bij de gesloten vragen de juiste antwoorden in het\u00a0<span style=\"color: #339966\">groen\u00a0<\/span>getoond. Bij de open vragen verschijnt de richtlijn van het antwoord onder uw ingegeven antwoord. Er is geen tijdslimiet.<\/strong><\/p>\n<p>Er is een onbeperkt aantal pogingen mogelijk, bij het herstarten van de toets worden de vragen en antwoorden in willekeurig volgorde gemixt.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0 question-section-id-175 \" data-qid=\"175\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Benoem de vier types (kleuren) uit het sex and the city-model. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question175-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question175\" id=\"question175_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question175_1\">\n\t\t\t\t\tRood, geel, blauw, groen.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question175-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question175\" id=\"question175_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question175_2\">\n\t\t\t\t\tZwart, blauw, wit, groen.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question175-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question175\" id=\"question175_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question175_3\">\n\t\t\t\t\tGeel, groen, bruin, blauw.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question175_none\">Geen<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question175\" id=\"question175_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_175\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-176 \" data-qid=\"176\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question176\">Wat is het nut van conversieoptimalisatie? <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question176\" name=\"question176\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0 question-section-id-178 \" data-qid=\"178\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Voor wie is accessibility vooral bedoeld? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question178-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question178\" id=\"question178_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question178_1\">\n\t\t\t\t\tAlleen voor ouderen.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question178-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question178\" id=\"question178_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question178_2\">\n\t\t\t\t\tVoor ouderen en mensen met een beperking.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question178-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question178\" id=\"question178_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question178_3\">\n\t\t\t\t\tVoor gebruikers die kleurenblind zijn.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question178_none\">Geen<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question178\" id=\"question178_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_178\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-177 \" data-qid=\"177\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question177\">Welke fase beschrijft ZMOT? <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text \" id=\"question177\" name=\"question177\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-179 \" data-qid=\"179\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question179\">Beschrijf kort wat een lauwe lead is. <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question179\" name=\"question179\"   Placeholder=\"\" \/>\n\t<div class=\"qsm-hint qsm_hint mlw_qmn_hint_link qsm_tooltip\" title=\"Bekend.\">Hint<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-174 \" data-qid=\"174\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Benoem drie elementen uit de T(transactie). <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question174[]\" id=\"question174_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question174_1\">\n\t\t\t\t\t\t\tDuidelijke koppeling aan een KPI.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question174[]\" id=\"question174_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question174_2\">\n\t\t\t\t\t\t\tDe naam van een influencer.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question174[]\" id=\"question174_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question174_3\">\n\t\t\t\t\t\t\tEen enorme hoeveelheid touchpoints.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question174[]\" id=\"question174_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question174_4\">\n\t\t\t\t\t\t\tEen live chat met een verkoopmedewerker.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question174[]\" id=\"question174_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question174_5\">\n\t\t\t\t\t\t\tEen nieuwsbriefinschrijving.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_174\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"175Q176Q178Q177Q179Q174Q\" \/>\n\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"6\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" 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Time's up<\/p><\/div><footer class=\"qsm-popup__footer\"><button class=\"qsm-popup-secondary-button qmn_btn\" data-micromodal-close=\"\" aria-label=\"Close this dialog window\" onclick=\"location.reload();\">Annuleren<\/button><\/footer><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12494","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=12494"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12494\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=12494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}