{"id":12498,"date":"2022-10-20T20:46:24","date_gmt":"2022-10-20T19:46:24","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?page_id=12498"},"modified":"2022-10-20T21:38:36","modified_gmt":"2022-10-20T20:38:36","slug":"hom8-oefentoets-hoofdstuk-9","status":"publish","type":"page","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hom8-oefentoets-hoofdstuk-9\/","title":{"rendered":"HOM8 oefentoets Hoofdstuk 9"},"content":{"rendered":"<script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"26\"] = {\"quiz_id\":\"26\",\"quiz_name\":\"HOM8 Hoofdstuk 9\",\"disable_answer\":\"0\",\"ajax_show_correct\":\"0\",\"progress_bar\":\"0\",\"contact_info_location\":\"0\",\"qpages\":{\"1\":{\"id\":\"1\",\"quizID\":\"9\",\"pagekey\":\"600ece5f53921\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":\"1\",\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":\"0\",\"disable_scroll_on_result\":0,\"disable_first_page\":0,\"enable_result_after_timer_end\":\"0\",\"enable_quick_result_mc\":\"0\",\"end_quiz_if_wrong\":0,\"form_disable_autofill\":0,\"disable_mathjax\":0,\"enable_quick_correct_answer_info\":\"0\",\"quick_result_correct_answer_text\":\"Correct!\",\"quick_result_wrong_answer_text\":\"Niet juist.\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":0,\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"error_messages\":{\"email_error_text\":\"Geen geldig mailadres.\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"Alle velden invullen AUB.\",\"contact_field_required_error_text\":\"Vul alle verplichte velden in!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% characters allowed.\",\"recaptcha_error_text\":\"ReCaptcha is missing\",\"phone_error_text\":\"Phone number is invalid\"},\"first_page\":false,\"questions_settings\":[]}\n                    <\/script>\t\t<div class='qsm-quiz-container qsm-quiz-container-26 qmn_quiz_container mlw_qmn_quiz  quiz_theme_default  '>\n\t\t\t\t\t\t\t\t<form name=\"quizForm26\" id=\"quizForm26\" action=\"\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12498\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_26\" value=\"c098d47556\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_26\" value=\"69f61debdde6f\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t<section class=\"qsm-page  animated pulse\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section quiz_begin\">\n\t\t\t\t\t\t<div class='qsm-before-message mlw_qmn_message_before'>\n\t\t\t\t<p id=\"fmMwQpZ\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"458\" class=\"size-full wp-image-12530 aligncenter\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351b14ada047.png\" alt=\"\" srcset=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351b14ada047.png 569w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351b14ada047-550x443.png 550w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Welkom bij de oefentoets HOM8 Hoofdstuk 9.<\/h2>\n<p><strong>Na afronding van deze toets worden bij de gesloten vragen de juiste antwoorden in het\u00a0<span style=\"color: #339966\">groen\u00a0<\/span>getoond. Bij de open vragen verschijnt de richtlijn van het antwoord onder uw ingegeven antwoord. Er is geen tijdslimiet.<\/strong><\/p>\n<p>Er is een onbeperkt aantal pogingen mogelijk, bij het herstarten van de toets worden de vragen en antwoorden in willekeurig volgorde gemixt.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-191 \" data-qid=\"191\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question191\">Leg kort de link uit tussen big data en e-mailmarketing. <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question191\" name=\"question191\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-1 question-section-id-189 \" data-qid=\"189\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Benoem drie succesfactoren om e-mailmarketing slim in te zetten. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_radio_answers qmn_radio_horizontal_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<span class=\"mlw_horizontal_choice  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"radio\" class=\"qmn_quiz_radio qmn-multiple-choice-input \" name=\"question189\" id=\"question189_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question189_1\">\n\t\t\t\t\t\t\tHeel vaak mailen in korte tijd.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"mlw_horizontal_choice  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"radio\" class=\"qmn_quiz_radio qmn-multiple-choice-input \" name=\"question189\" id=\"question189_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question189_2\">\n\t\t\t\t\t\t\tE-mailings klantdatagestuurd aanbieden.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"mlw_horizontal_choice  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"radio\" class=\"qmn_quiz_radio qmn-multiple-choice-input \" name=\"question189\" id=\"question189_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question189_3\">\n\t\t\t\t\t\t\tCompact en duidelijk zijn.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"mlw_horizontal_choice  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"radio\" class=\"qmn_quiz_radio qmn-multiple-choice-input \" name=\"question189\" id=\"question189_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question189_4\">\n\t\t\t\t\t\t\tExperimenteren met het tijdstip.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"mlw_horizontal_choice  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"radio\" class=\"qmn_quiz_radio qmn-multiple-choice-input \" name=\"question189\" id=\"question189_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question189_5\">\n\t\t\t\t\t\t\tAlleen een mobiele versie maken.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<label style=\"display: none !important;\" for=\"question189_none\">Geen<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question189\" id=\"question189_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_189\" value=\"\" \/>\n\t<div class=\"qsm-hint qsm_hint mlw_qmn_hint_link qsm_tooltip\" title=\"3\">Hint<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0 question-section-id-186 \" data-qid=\"186\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Welke invloed heeft de wetgeving op e-mailmarketing? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question186-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question186\" id=\"question186_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question186_1\">\n\t\t\t\t\tGeen invloed.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question186-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question186\" id=\"question186_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question186_2\">\n\t\t\t\t\tVeel invloed, zo moet elke commerci\u00eble mail een uitschrijflink bevatten.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question186-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question186\" id=\"question186_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question186_3\">\n\t\t\t\t\tAls je de mailadressen met toestemming hebt ontvangen, mag je alles toesturen.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question186_none\">Geen<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question186\" id=\"question186_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_186\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-187 \" data-qid=\"187\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Benoem twee doelen van e-mailmarketing. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question187[]\" id=\"question187_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question187_1\">\n\t\t\t\t\t\t\tPeriodiek informeren, zoals met de aloude nieuwsbrief.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question187[]\" id=\"question187_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question187_2\">\n\t\t\t\t\t\t\tDirect verkopen met aanbiedingen op de mail.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question187[]\" id=\"question187_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question187_3\">\n\t\t\t\t\t\t\tEen mailing met dagaanbieding.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question187[]\" id=\"question187_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question187_4\">\n\t\t\t\t\t\t\tHet opsporen van spam.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question187[]\" id=\"question187_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question187_5\">\n\t\t\t\t\t\t\tHet verbeteren van de organische zoekresultaten in de zoekmachines.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_187\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-188 \" data-qid=\"188\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question188\">Wat is het verschil tussen opt-in en opt-out? <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question188\" name=\"question188\"   Placeholder=\"\" \/>\n\t<div class=\"qsm-hint qsm_hint mlw_qmn_hint_link qsm_tooltip\" title=\"Bewust.\">Hint<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-192 \" data-qid=\"192\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question192\">Legt kort uit wat phishing is. <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question192\" name=\"question192\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-190 \" data-qid=\"190\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question190\">Leg uit wat permissiemarketing is. <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question190\" name=\"question190\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"191Q189Q186Q187Q188Q192Q190Q\" \/>\n\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"7\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" id=\"total_questions\" value=\"7\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer\" id=\"timer\" value=\"0\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer_ms\" id=\"timer_ms\" value=\"0\"\/>\n\t\t\t\t\t<input type=\"hidden\" class=\"qmn_quiz_id\" name=\"qmn_quiz_id\" id=\"qmn_quiz_id\" value=\"26\" \/>\n\t\t\t\t\t<input type='hidden' name='complete_quiz' value='confirmation' \/>\n\t\t\t\t\t\t\t\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t<div style=\"display: none;\" class=\"qsm-popup qsm-popup-slide\" id=\"modal-4\" aria-hidden=\"false\"><div class=\"qsm-popup__overlay\" tabindex=\"-1\" data-micromodal-close=\"\"><div class=\"qsm-popup__container qmn_quiz_container\" role=\"dialog\" aria-modal=\"true\"><div class=\"qsm-popup__content\"><img decoding=\"async\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/plugins\/quiz-master-next\/assets\/clock.png\" alt=\"clock.png\"\/><p class=\"qsm-time-up-text\"> Time's up<\/p><\/div><footer class=\"qsm-popup__footer\"><button class=\"qsm-popup-secondary-button qmn_btn\" data-micromodal-close=\"\" aria-label=\"Close this dialog window\" onclick=\"location.reload();\">Annuleren<\/button><\/footer><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12498","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=12498"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12498\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=12498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}