{"id":12508,"date":"2022-10-20T20:46:46","date_gmt":"2022-10-20T19:46:46","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?page_id=12508"},"modified":"2022-10-20T22:01:58","modified_gmt":"2022-10-20T21:01:58","slug":"hom8-oefentoets-hoofdstuk-14","status":"publish","type":"page","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hom8-oefentoets-hoofdstuk-14\/","title":{"rendered":"HOM8 oefentoets Hoofdstuk 14"},"content":{"rendered":"<script>\n                            if (window.qmn_quiz_data === undefined) {\n                                    window.qmn_quiz_data = new Object();\n                            }\n                    <\/script><script>window.qmn_quiz_data[\"32\"] = {\"quiz_id\":\"32\",\"quiz_name\":\"HOM8 Hoofdstuk 14\",\"disable_answer\":\"0\",\"ajax_show_correct\":\"0\",\"progress_bar\":\"0\",\"contact_info_location\":\"0\",\"qpages\":{\"1\":{\"id\":\"1\",\"quizID\":\"14\",\"pagekey\":\"gLiEUZvd\",\"hide_prevbtn\":\"0\"}},\"skip_validation_time_expire\":\"1\",\"timer_limit_val\":0,\"disable_scroll_next_previous_click\":\"0\",\"disable_scroll_on_result\":0,\"disable_first_page\":\"0\",\"enable_result_after_timer_end\":\"0\",\"enable_quick_result_mc\":\"0\",\"end_quiz_if_wrong\":\"0\",\"form_disable_autofill\":\"0\",\"disable_mathjax\":\"0\",\"enable_quick_correct_answer_info\":\"0\",\"quick_result_correct_answer_text\":\"Correct!\",\"quick_result_wrong_answer_text\":\"Niet juist.\",\"quiz_processing_message\":\"\",\"quiz_limit_choice\":\"Limit of choice is reached.\",\"not_allow_after_expired_time\":\"\",\"scheduled_time_end\":false,\"prevent_reload\":0,\"limit_email_based_submission\":0,\"total_user_tries\":0,\"is_logged_in\":false,\"error_messages\":{\"email_error_text\":\"Geen geldig mailadres.\",\"number_error_text\":\"This field must be a number!\",\"incorrect_error_text\":\"The entered text is not correct!\",\"empty_error_text\":\"Alle velden invullen AUB.\",\"contact_field_required_error_text\":\"Vul alle verplichte velden in!\",\"url_error_text\":\"The entered URL is not valid!\",\"minlength_error_text\":\"Required atleast %minlength% characters.\",\"maxlength_error_text\":\"Maximum %maxlength% characters allowed.\",\"recaptcha_error_text\":\"ReCaptcha is missing\",\"phone_error_text\":\"Phone number is invalid\"},\"first_page\":false,\"questions_settings\":[]}\n                    <\/script>\t\t<div class='qsm-quiz-container qsm-quiz-container-32 qmn_quiz_container mlw_qmn_quiz  quiz_theme_default random '>\n\t\t\t\t\t\t\t\t<form name=\"quizForm32\" id=\"quizForm32\" action=\"\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/pages\/12508\" method=\"POST\" class=\"qsm-quiz-form qmn_quiz_form mlw_quiz_form\" novalidate enctype=\"multipart\/form-data\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_hidden_questions\" id=\"qsm_hidden_questions\" value=\"\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_nonce\" id=\"qsm_nonce_32\" value=\"2fc18561f3\">\n\t\t\t\t<input type=\"hidden\" name=\"qsm_unique_key\" id=\"qsm_unique_key_32\" value=\"69f5c29341561\">\n\t\t\t\t<div id=\"mlw_error_message\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t<span id=\"mlw_top_of_quiz\"><\/span>\n\t\t\t\t\t\t\t<script>\n\t\t\t\tconst qsmExpiry = new Date();\n\t\t\t\tqsmExpiry.setTime(qsmExpiry.getTime() + (365*24*60*60*1000));\n\t\t\t\tlet expires = \"expires=\"+ qsmExpiry.toUTCString();\n\t\t\t\tdocument.cookie = \"question_ids_32 = 223,225,220,222,224,221,226; \"+expires+\"; path=\/\";\n\t\t\t<\/script>\n\t\t\t\t\t\t<section class=\"qsm-page  animated pulse\">\n\t\t\t\t\t\t\t\t<div class=\"quiz_section quiz_begin\">\n\t\t\t\t\t\t<div class='qsm-before-message mlw_qmn_message_before'>\n\t\t\t\t<p id=\"HkFXQDO\"><img loading=\"lazy\" decoding=\"async\" width=\"567\" height=\"485\" class=\"size-full wp-image-12547  aligncenter\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351b71c88c5c.png\" alt=\"\" srcset=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351b71c88c5c.png 567w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/10\/img_6351b71c88c5c-550x470.png 550w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/><\/p>\n<h2><\/h2>\n<h2>Welkom bij de oefentoets HOM8 Hoofdstuk 14.<\/h2>\n<p><strong>Na afronding van deze toets worden bij de gesloten vragen de juiste antwoorden in het\u00a0<span style=\"color: #339966\">groen\u00a0<\/span>getoond. Bij de open vragen verschijnt de richtlijn van het antwoord onder uw ingegeven antwoord. Er is geen tijdslimiet.<\/strong><\/p>\n<p>Er is een onbeperkt aantal pogingen mogelijk, bij het herstarten van de toets worden de vragen en antwoorden in willekeurig volgorde gemixt.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-223 \" data-qid=\"223\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question223\">Leg uit wat SoLoMo betekent. <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input autocomplete=&#039;off&#039;  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question223\" name=\"question223\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-225 \" data-qid=\"225\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Wat zijn drie redenen om waarom consumenten spraakgestuurd gaan zoeken? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question225[]\" id=\"question225_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question225_1\">\n\t\t\t\t\t\t\tOm snel en gemakkelijk in huis boodschappen te doen.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question225[]\" id=\"question225_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question225_2\">\n\t\t\t\t\t\t\tOm een praatje te maken.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question225[]\" id=\"question225_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question225_3\">\n\t\t\t\t\t\t\tOmdat je dan hoger komt in de zoekmachines.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question225[]\" id=\"question225_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question225_4\">\n\t\t\t\t\t\t\tHet handsfree besturen van bijvoorbeeld apps.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question225[]\" id=\"question225_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question225_5\">\n\t\t\t\t\t\t\tOm door middel van machine learnings de voice assistants op te voeden.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_225\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-220 \" data-qid=\"220\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question220\">Geef jouw definitie van mobile marketing. <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question220\" name=\"question220\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-222 \" data-qid=\"222\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Noem drie voorbeelden van mobility gedrag. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question222[]\" id=\"question222_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question222_1\">\n\t\t\t\t\t\t\tHet gebruik van de mobiel op de wc.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question222[]\" id=\"question222_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question222_2\">\n\t\t\t\t\t\t\tHet scannen van QR-codes met een mobiel apparaat.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question222[]\" id=\"question222_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question222_3\">\n\t\t\t\t\t\t\tMultiscreenen; het gebruik van mobiele apparaten naast een ander scherm, zoals een tv.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question222[]\" id=\"question222_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question222_4\">\n\t\t\t\t\t\t\tAltijd op weg zijn.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,3) name=\"question222[]\" id=\"question222_5\" value=\"4\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question222_5\">\n\t\t\t\t\t\t\tHet gebruik van de mobiel voor identificatie.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_222\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-0 question-section-id-224 \" data-qid=\"224\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Welke rol kan mixed reality spelen bij mobile marketing? <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class='qmn_radio_answers mlwRequiredRadio'>\n\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question224-1 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question224\" id=\"question224_1\" value=\"0\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question224_1\">\n\t\t\t\t\tHet is onderdeel van Mobility gedrag.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question224-2 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question224\" id=\"question224_2\" value=\"1\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question224_2\">\n\t\t\t\t\tHet kan de beleving versterken in de mix van real life en computerbeelden.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"qmn_mc_answer_wrap  mrq_checkbox_class\" id=\"question224-3 \">\n\t\t\t\t\t\t\t\t\t\t\t<input type='radio' class='qmn_quiz_radio qmn-multiple-choice-input ' name=\"question224\" id=\"question224_3\" value=\"2\" \/>\n\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question224_3\">\n\t\t\t\t\tHet kan de bestaande mix van mobile middelen laten converteren.\t\t\t\t\t<\/label>\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t\t \t\t\t<label style=\"display: none !important;\" for=\"question224_none\">Geen<\/label>\n\t\t\t<input type=\"radio\" style=\"display: none;\" name=\"question224\" id=\"question224_none\" checked=\"checked\" value=\"\" \/>\n\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_224\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-4 question-section-id-221 \" data-qid=\"221\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'>Noem twee vormen van mobile advertising. <\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<fieldset>\n\t\t<legend><\/legend>\n\t<div class=\"qmn_check_answers mlwRequiredRadio\">\n\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question221[]\" id=\"question221_1\" value=\"0\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question221_1\">\n\t\t\t\t\t\t\tDe mobiele versie van Google Adwords.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question221[]\" id=\"question221_2\" value=\"1\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question221_2\">\n\t\t\t\t\t\t\tGPS.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question221[]\" id=\"question221_3\" value=\"2\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question221_3\">\n\t\t\t\t\t\t\tMobile bannering.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"qsm_check_answer  mrq_checkbox_class\">\n\t\t\t\t\t\t<input type=\"checkbox\" class=\"qsm-multiple-response-input\" onchange=qsmCheckMR(this,2) name=\"question221[]\" id=\"question221_4\" value=\"3\" \/>\n\t\t\t\t\t\t<label class=\"qsm-input-label\" for=\"question221_4\">\n\t\t\t\t\t\t\tDe Playstore.\t\t\t\t\t\t<\/label>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/fieldset>\n\t<input type=\"hidden\" name=\"answer_limit_keys_221\" value=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"quiz_section qsm-question-wrapper question-type-3 question-section-id-226 \" data-qid=\"226\">\n\t\t\t\t\t\t<div class='mlw_qmn_new_question'><label class=\"qsm-question-title-label\" for=\"question226\">Wat is in het kort een digitaal ecosysteem? <\/label><\/div>\n\t\t\t<div class='mlw_qmn_question  qsm_remove_bold' >\n\t\t<p><\/p>\n\t<\/div>\n\t\t<input  type=\"text\" class=\"mlw_answer_open_text mlwRequiredText\" id=\"question226\" name=\"question226\"   Placeholder=\"\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/section>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_question_list\" value=\"223Q225Q220Q222Q224Q221Q226Q\" \/>\n\t\t\t\t\t\t\t<div id=\"mlw_error_message_bottom\" class=\"qsm-error-message qmn_error_message_section\"><\/div>\n\t\t\t\t\t<input type=\"hidden\" name=\"qmn_all_questions_count\" id=\"qmn_all_questions_count\" value=\"7\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"total_questions\" id=\"total_questions\" value=\"7\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer\" id=\"timer\" value=\"0\" \/>\n\t\t\t\t\t<input type=\"hidden\" name=\"timer_ms\" id=\"timer_ms\" value=\"0\"\/>\n\t\t\t\t\t<input type=\"hidden\" class=\"qmn_quiz_id\" name=\"qmn_quiz_id\" id=\"qmn_quiz_id\" value=\"32\" \/>\n\t\t\t\t\t<input type='hidden' name='complete_quiz' value='confirmation' \/>\n\t\t\t\t\t\t\t\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t<div style=\"display: none;\" class=\"qsm-popup qsm-popup-slide\" id=\"modal-4\" aria-hidden=\"false\"><div class=\"qsm-popup__overlay\" tabindex=\"-1\" data-micromodal-close=\"\"><div class=\"qsm-popup__container qmn_quiz_container\" role=\"dialog\" aria-modal=\"true\"><div class=\"qsm-popup__content\"><img decoding=\"async\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/plugins\/quiz-master-next\/assets\/clock.png\" alt=\"clock.png\"\/><p class=\"qsm-time-up-text\"> Time's up<\/p><\/div><footer class=\"qsm-popup__footer\"><button class=\"qsm-popup-secondary-button qmn_btn\" data-micromodal-close=\"\" aria-label=\"Close this dialog window\" 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