{"id":11514,"date":"2022-02-25T16:08:40","date_gmt":"2022-02-25T15:08:40","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=11514"},"modified":"2022-07-22T14:36:21","modified_gmt":"2022-07-22T13:36:21","slug":"hoofdstuk-1-virtueel-immersive-shopping","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-1-virtueel-immersive-shopping\/","title":{"rendered":"Hoofdstuk 1: Virtueel, immersive shopping #online #marketing #boek #virtual Winkelen (shoppen) in de metaverse"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.pixabay.com\/photo\/2018\/06\/11\/14\/35\/augmented-reality-3468596_960_720.jpg\" alt=\"Augmented Reality Vr Virtuele - Gratis foto op Pixabay\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Google heeft in 2022 aangekondigd deze augmented reality (ook wel immersive content genoemd) vaker in (video-)advertenties te gaan gebruiken. In tegenstelling tot eenzijdige en passieve content wordt er bij immersive content een digitale dialoog ingezet tussen zender en ontvanger. Als er een interactief element aan de marketinguiting wordt toegevoegd, is het immersieve content. Zo kan vanuit Google direct op de mobiel direct op een stoel worden geklikt om deze via de camera te plaatsen in bijvoorbeeld de woonkamer. Zo ontstaat er een moderne, digitale manier om een product te overwegen en direct na het virtueel testen aan te schaffen.<\/p>\n<h1 class=\"title style-scope ytd-video-primary-info-renderer\">Virtual Store Shopping voorbeelden:<\/h1>\n<p><iframe loading=\"lazy\" title=\"PORTAL With Nreal - Immersive Shopping Experience -\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YQGNSVlqSMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Virtual Store Shopping Demonstration\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zILFOhw6Hig?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Arkycia Metaverse - Immersive Shopping Experience in Highly Secured Environment\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lNUCINVjJH0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h1>Case immersive shopping en metaverse<\/h1>\n<p>Virtueel shoppen is\u00a0 niet meer weg te denken. Een aantal cases:<\/p>\n<blockquote><p>Luxury retailers are using AR for many reasons, from augmenting the in-store experience to offering contactless AR try-on. What innovations are there in beauty tech in a post-COVID-19 world? Fashion futurist Amanda Cosco provides examples of augmented reality activations by luxury fashion brands before delving into opportunities in this space, from magic mirrors to holographic models to interactive display windows that come to life with digital technology.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"How Luxury Retailers are using Augmented Reality\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5DwpL6tS6N8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=-HcKRBKlilg&#038;t=45s<\/p>\n<p>&nbsp;<\/p>\n<h1>Winkelen (shoppen) in de metaverse<\/h1>\n<p>Walmart is al ver met de test qua metaverse winkelen:<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=UNMHH0kIpPE<\/p>\n<p>H&amp;M lanceerde een test begin 2022:<\/p>\n<p><iframe loading=\"lazy\" title=\"H&amp;M Opens its First Store in Metaverse\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QpdzaBvD0iI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"The Metaverse of fashion and retail\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Awp_yds2udM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"How To Move Your Business Into The Metaverse\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IDW9r1B4CVg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>#8113 8113<\/p>\n<p>&nbsp;<\/p>\n<div id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Google heeft in 2022 aangekondigd deze augmented reality (ook wel immersive content genoemd) vaker in (video-)advertenties te gaan gebruiken. In tegenstelling tot eenzijdige en passieve content wordt er bij immersive content een digitale dialoog ingezet tussen zender en ontvanger. Als er een interactief element aan de marketinguiting wordt toegevoegd, is het immersieve content. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[2081,2195,2196,2197,234,536,2069,1252],"class_list":["post-11514","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-1","tag-2081","tag-2195","tag-immersive","tag-metaverse-shopping","tag-shop","tag-shopping","tag-virtueel","tag-vr"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/11514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=11514"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/11514\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=11514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=11514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=11514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}