{"id":11680,"date":"2022-02-21T10:55:26","date_gmt":"2022-02-21T09:55:26","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=11680"},"modified":"2022-08-25T12:15:14","modified_gmt":"2022-08-25T11:15:14","slug":"hoofdstuk-6-customer-engagement-en-conversie","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-6-customer-engagement-en-conversie\/","title":{"rendered":"Hoofdstuk 6: Customer engagement (content) en conversie"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/wp-content\/uploadsnieuwssocial\/2015\/09\/1consumercycleengagmenet-1024x768.jpg\" alt=\"Event] Patrick Petersen 11.45 uur #CEXCRMDAY15 't Spant te Bussum: 'Rol engagement &amp; contentmarketing in customer journey!' | Nieuws.Marketing: Digital, online marketing en e-commerce: onderzoek, cijfers, trends en meer\" \/><\/p>\n<h1>Wat is customer engagement?<\/h1>\n<p><iframe loading=\"lazy\" title=\"What Is Meaningful Customer Engagement?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zzhxapozLLY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Hoe maak je engaging content?<\/p>\n<p><iframe loading=\"lazy\" title=\"MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/5CDUi61wwuT2z\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/Patrick_Petersen\/mie-2015-presentatie-patrick-petersen-psychologie-van-contentmarketing-en-engagement\" title=\"MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement\" target=\"_blank\">MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/Patrick_Petersen\" target=\"_blank\">AtMost and AtMostTV<\/a><\/strong> <\/div>\n<p>Hoofdstuk 6: Customer engagement en conversie<\/p>\n<p><iframe loading=\"lazy\" title=\"Customer Engagement Tips for 2024\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2tHSIwHcZnk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>8602, #8602<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Wat is customer engagement? Hoe maak je engaging content? MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement from AtMost and AtMostTV Hoofdstuk 6: Customer engagement en conversie &nbsp; 8602, #8602<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[2136,2135],"class_list":["post-11680","post","type-post","status-publish","format-standard","hentry","category-algemeen-nieuws","tag-2136","tag-cro"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/11680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=11680"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/11680\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=11680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=11680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=11680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}