{"id":11683,"date":"2022-03-22T11:32:29","date_gmt":"2022-03-22T10:32:29","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=11683"},"modified":"2022-08-25T14:52:21","modified_gmt":"2022-08-25T13:52:21","slug":"hoofdstuk-6-schrijven-volgens-het-cone-principe-bij-de-c-van-communicatie-ict-model-hom8-boek","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-6-schrijven-volgens-het-cone-principe-bij-de-c-van-communicatie-ict-model-hom8-boek\/","title":{"rendered":"Hoofdstuk 6: Schrijven volgens het Cone principe bij de C van Communicatie #ICT-model #HOM8 #boek"},"content":{"rendered":"<p>Schrijven volgens het Cone principe bij de C van Communicatie #ICT-model #HOM8 #boek<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/99designs-blog.imgix.net\/blog\/wp-content\/uploads\/2014\/11\/cone.jpg?auto=format&amp;q=60&amp;fit=max&amp;w=930\" alt=\"cone\" \/><\/p>\n<p id=\"VxLsSen\">(Credits: 99 designs). Cone staat voor:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/99designs-blog.imgix.net\/blog\/wp-content\/uploads\/2014\/11\/warby.jpg?auto=format&amp;q=60&amp;fit=max&amp;w=930\" alt=\"warby\" \/><\/p>\n<p>The website of eyeglasses company\u00a0<a href=\"https:\/\/www.warbyparker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Warby Parker<\/a>\u00a0provides a great example of the \u201ccone\u201d in action. I\u2019ll break it down here to show how they did it.<\/p>\n<h3>1. Start with a bold image, title and logo<\/h3>\n<h3>2. Highlight the main product, service or point of interest of your site<\/h3>\n<h3>3. The next level of your homepage entices the visitor to take action<\/h3>\n<h3>4. Provide a summary of any other vital content on your site<\/h3>\n<p>&nbsp;<\/p>\n<p>Online hebben we maar weinig aandacht (denk aan de noodzaak van Convencience op de site of app). Bezoeker besluiten in een paar seconden of het interessant is. Communiceer en ontwerp een omgekeerde piramide waar de belangrijkste acties kort en helder in een tekst bovenaan genoemd staan.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blog.waalaxy.com\/wp-content\/uploads\/2021\/12\/13.png\" alt=\"What is copywriting ? Use the Power of Words To Spread your ...\" \/><\/p>\n<p id=\"FIfBipY\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"327\" class=\"alignnone size-full wp-image-12134 \" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/08\/img_63077e247201f.png\" alt=\"\" srcset=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/08\/img_63077e247201f.png 624w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2022\/08\/img_63077e247201f-550x288.png 550w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Hier kan direct een call-to-action aanwezig zijn om te kunnen scannen. Daarna kun je steeds specifieker en gedetailleerder schrijven.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"4 tips voor effectief schrijven\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zE9eRtCOrv8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Copywriting Mastery: 10 Stappen Naar Een Winstgevende Verkooppagina\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CvG_b47nKuI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>8603<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schrijven volgens het Cone principe bij de C van Communicatie #ICT-model #HOM8 #boek (Credits: 99 designs). Cone staat voor: The website of eyeglasses company\u00a0Warby Parker\u00a0provides a great example of the \u201ccone\u201d in action. I\u2019ll break it down here to show how they did it. 1. Start with a bold image, title and logo 2. Highlight [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179],"tags":[2214,2137],"class_list":["post-11683","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-6-het-ict-model-en-de-usability-van-de-website","tag-2214","tag-hoofdstuk-6-schrijven-volgens-het-cone-principe-bij-de-c-van-communicatie-ict-model-hom8-boek"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/11683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=11683"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/11683\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=11683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=11683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=11683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}