{"id":1218,"date":"2010-04-19T11:04:17","date_gmt":"2010-04-19T15:04:17","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=1218"},"modified":"2010-05-11T00:43:42","modified_gmt":"2010-05-11T04:43:42","slug":"hoofdstuk-1-marketing-is-dead","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-1-marketing-is-dead\/","title":{"rendered":"Hoofdstuk 1: marketing is D.E.A.D."},"content":{"rendered":"<p>De eerste hoofdstukken van het HOM gaan over de maatschappelijke veranderingen en omslag in het marketingdenken. Of eigenlijk&#8230; marketing zoals wij het\u00a0hebben gekend\u00a0is D.E.AD.<\/p>\n<p><a href=\"http:\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2010\/04\/marketingdead.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1331\" title=\"marketingdead\" src=\"\/\/www.onlinemarketeer.tv\/wp-content\/uploads\/2010\/04\/marketingdead.jpg\" alt=\"\" width=\"503\" height=\"351\" \/><\/a><\/p>\n<p>Marketing is D.E.A.D., lees maar:<\/p>\n<div id=\"__ss_2444566\" style=\"width: 425px;\"><strong style=\"display: block; margin: 12px 0 4px;\"><a title=\"MARKETING = D.E.A.D.\" href=\"http:\/\/www.slideshare.net\/FauneRevol\/marketing-dead-2444566\">MARKETING = D.E.A.D.<\/a><\/strong><object width=\"425\" height=\"355\" data=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=selinebochempresentatiecrossmarks-091107080402-phpapp02&amp;stripped_title=marketing-dead-2444566\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/static.slidesharecdn.com\/swf\/ssplayer2.swf?doc=selinebochempresentatiecrossmarks-091107080402-phpapp02&amp;stripped_title=marketing-dead-2444566\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/div>\n<div style=\"padding: 5px 0 12px;\">View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/FauneRevol\">FauneRevol<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De eerste hoofdstukken van het HOM gaan over de maatschappelijke veranderingen en omslag in het marketingdenken. Of eigenlijk&#8230; marketing zoals wij het\u00a0hebben gekend\u00a0is D.E.AD. Marketing is D.E.A.D., lees maar: MARKETING = D.E.A.D. View more presentations from FauneRevol.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,98],"tags":[196,1147,197],"class_list":["post-1218","post","type-post","status-publish","format-standard","hentry","category-algemeen-nieuws","category-hoofdstuk-1","tag-marketing-is-dead","tag-presentatie","tag-slideshow"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}