{"id":13512,"date":"2026-08-07T14:59:00","date_gmt":"2026-08-07T13:59:00","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=13512"},"modified":"2026-09-07T15:01:21","modified_gmt":"2026-09-07T14:01:21","slug":"hoofdstuk-1-disruptie-en-verdwenen-merken","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-1-disruptie-en-verdwenen-merken\/","title":{"rendered":"Hoofdstuk 1: Disruptie en Verdwenen Merken"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13517 aligncenter size-full\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/C95B9BCC-8DA3-468E-8B7B-6E0996CFEAA8.png\" alt=\"\" width=\"582\" height=\"338\" srcset=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/C95B9BCC-8DA3-468E-8B7B-6E0996CFEAA8.png 582w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/C95B9BCC-8DA3-468E-8B7B-6E0996CFEAA8-550x319.png 550w\" sizes=\"auto, (max-width: 582px) 100vw, 582px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333; font-family: 'Fira Sans', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 370; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"><strong>Waar is Van Gend en Loos gebleven, wat is er gebeurd met Postbus 51 en hoe is het eigenlijk afgelopen met het Land van Ooit? Het boek &#8216;Verdwenen Merken&#8217; biedt een uniek overzicht van bekende Nederlandse merken die tussen 1970 en 2015 zijn verdwenen.<\/strong><\/p>\n<blockquote>\n<p style=\"color: #333333; font-family: 'Fira Sans', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 370; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">In woord en beeld worden meer dan 300 merken weer even tot leven gebracht. Het afscheid van deze merken is soms tragisch, spectaculair of komisch, maar altijd spraakmakend. Van de ondergang van Exota en de DSB Bank tot het uit de lucht halen van Air Holland en TMF.<\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" title=\"De verdwenen merken vam 2021\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LJULYKWbvvs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"color: #333333; font-family: 'Fira Sans', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 370; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">Met bijdragen van o.a. Bert van der Veer, Cor Molenaar, Erik de Zwart, Harry Kramp en Marianne Zwagerman biedt Verdwenen Merken een vermakelijk inzicht in ons &#8216;Nederlandse erfgoed&#8217;. Het boek staat garant voor honderden &#8220;oh ja&#8221;-momenten voor jong en oud.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Bourbon (toetjesreclame 1980)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AYFC4zayHD8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211;<\/p>\n<p>#HOM9007, HOM9007<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoofdstuk 1: Disruptie en Verdwenen Merken<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[2351,2353,841,2352],"class_list":["post-13512","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-1","tag-hom9007","tag-hoofdstuk-1-disruptie-en-verdwenen-merken","tag-retail","tag-richard-otto"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/13512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=13512"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/13512\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=13512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=13512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=13512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}