{"id":13625,"date":"2026-07-08T19:36:38","date_gmt":"2026-07-08T18:36:38","guid":{"rendered":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=13625"},"modified":"2026-09-08T19:39:31","modified_gmt":"2026-09-08T18:39:31","slug":"hoofdstuk-1-juridische-kaders-voor-online","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-1-juridische-kaders-voor-online\/","title":{"rendered":"Hoofdstuk 1: juridische kaders voor online + handhavers"},"content":{"rendered":"<div class=\"container\">\n<div id=\"model-response-message-contentr_dd10c128b62f8651\" class=\"markdown markdown-main-panel md-content enable-luminous-fast-follows enable-updated-hr-color stronger\" dir=\"ltr\" style=\"--animation-duration: 400ms; --fade-animation-function: ease-out;\" aria-busy=\"false\" aria-live=\"off\">\n<p data-path-to-node=\"0\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13622\" src=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/image-9.png\" alt=\"\" width=\"1343\" height=\"488\" srcset=\"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/image-9.png 1343w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/image-9-550x200.png 550w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/image-9-1024x372.png 1024w, https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2026\/08\/image-9-768x279.png 768w\" sizes=\"auto, (max-width: 1343px) 100vw, 1343px\" \/><\/p>\n<p id=\"p-rc_3ff86b39745cfc70-71\" data-path-to-node=\"0\"><strong><span class=\"citation-151 citation-end-151\">Deze juridische kaders zijn vitaal voor online marketeers omdat ze de randvoorwaarden bepalen waarbinnen conversie, dataverzameling en klantcommunicatie plaatsvinden.<\/span> <span class=\"citation-150 citation-end-150\">Overtreding leidt niet alleen tot torenhoge boetes van toezichthouders, maar beschadigd ook direct het merkimago en het consumentenvertrouwen.<\/span> <span class=\"citation-149 citation-end-149\">Naleving dwingt marketeers bovendien om transparant en klantgericht te werk te gaan, wat op de lange termijn zorgt voor duurzame klantrelaties.<\/span><\/strong><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p id=\"p-rc_3ff86b39745cfc70-72\" data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\"><span class=\"citation-148 citation-end-148\">AVG\/GDPR<\/span><\/b><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">Autoriteit Persoonsgegevens<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<ul data-path-to-node=\"2\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-73\" data-path-to-node=\"2,0,0\"><b data-path-to-node=\"2,0,0\" data-index-in-node=\"0\">Handhaver:<\/b> <a class=\"ng-star-inserted\" href=\"https:\/\/www.autoriteitpersoonsgegevens.nl\/themas\/basis-avg\/avg-algemeen\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjbutb8z9-WAxUAAAAAHQAAAAAQqwE\"><span class=\"citation-147\">Autoriteit Persoonsgegevens (AP)<\/span><\/a><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">Autoriteit Persoonsgegevens<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-74\" data-path-to-node=\"2,1,0\"><b data-path-to-node=\"2,1,0\" data-index-in-node=\"0\"><span class=\"citation-146 citation-end-146\">Voorbeeld:<\/span><\/b> <span class=\"citation-145 citation-end-145\">Het inzetten van Meta Pixel of Google Analytics zonder expliciete, voorafgaande toestemming van de gebruiker om persoonsgegevens te verwerken voor gerichte advertenties.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p id=\"p-rc_3ff86b39745cfc70-75\" data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\"><span class=\"citation-144 citation-end-144\">ePrivacyrichtlijn en Telecommunicatiewet<\/span><\/b><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">DDMA<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<ul data-path-to-node=\"4\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-76\" data-path-to-node=\"4,0,0\"><b data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"><span class=\"citation-143 citation-end-143\">Handhaver:<\/span><\/b> <a class=\"ng-star-inserted\" href=\"https:\/\/www.acm.nl\/nl\/telecom\/wetten-en-regels-voor-de-telecommarkt\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjbutb8z9-WAxUAAAAAHQAAAAAQrAE\"><span class=\"citation-142\">Autoriteit Consument &amp; Markt (ACM)<\/span><\/a><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-77\" data-path-to-node=\"4,1,0\"><b data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"><span class=\"citation-141 citation-end-141\">Voorbeeld:<\/span><\/b> <span class=\"citation-140 citation-end-140\">Het versturen van commerci\u00eble e-mails of het benaderen van consumenten via telemarketing zonder dat daar vooraf dubbele opt-in toestemming voor is gegeven.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p id=\"p-rc_3ff86b39745cfc70-78\" data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\"><span class=\"citation-139 citation-end-139\">Richtlijn oneerlijke handelspraktijken<\/span><\/b><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">DDMA<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-79\" data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\"><span class=\"citation-138 citation-end-138\">Handhaver:<\/span><\/b> <a class=\"ng-star-inserted\" href=\"https:\/\/www.acm.nl\/nl\/verkoop-aan-consumenten\/oneerlijke-handelspraktijken\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjbutb8z9-WAxUAAAAAHQAAAAAQrQE\"><span class=\"citation-137\">Autoriteit Consument &amp; Markt (ACM)<\/span><\/a><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">Autoriteit Persoonsgegevens<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-80\" data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\"><span class=\"citation-136 citation-end-136\">Voorbeeld:<\/span><\/b> Het plaatsen van nepreviews op een productpagina of het gebruiken van fake countdown-timers om valse schaarste te cre\u00ebren (&#8220;Nog maar 2 kamers beschikbaar!&#8221;).<\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p id=\"p-rc_3ff86b39745cfc70-81\" data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\"><span class=\"citation-135 citation-end-135\">Richtlijn consumentenrechten<\/span><\/b><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">Autoriteit Persoonsgegevens<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-82\" data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"><span class=\"citation-134 citation-end-134\">Handhaver:<\/span><\/b> <a class=\"ng-star-inserted\" href=\"https:\/\/consument.acm.nl\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjbutb8z9-WAxUAAAAAHQAAAAAQrgE\">ACM ConsuWijzer<\/a><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">Autoriteit Persoonsgegevens<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-83\" data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"><span class=\"citation-133 citation-end-133\">Voorbeeld:<\/span><\/b> Het niet of onvolledig informeren van online consumenten over de wettelijke bedenktijd van 14 dagen of het verzwijgen van bijkomende verzendkosten voor de checkout.<\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p id=\"p-rc_3ff86b39745cfc70-84\" data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\"><span class=\"citation-132 citation-end-132\">Richtlijn prijsaanduiding en Omnibusrichtlijn<\/span><\/b><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">Maverick Advocaten<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-85\" data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\"><span class=\"citation-131 citation-end-131\">Handhaver:<\/span><\/b> <a class=\"ng-star-inserted\" href=\"https:\/\/www.acm.nl\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjbutb8z9-WAxUAAAAAHQAAAAAQrwE\">Autoriteit Consument &amp; Markt (ACM)<\/a><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-86\" data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\"><span class=\"citation-130 citation-end-130\">Voorbeeld:<\/span><\/b> <span class=\"citation-129 citation-end-129\">Adverteren met een &#8216;van-voor&#8217;-prijs (&#8220;van 100 euro voor 50 euro&#8221;) terwijl het product de afgelopen 30 dagen niet voor die 100 euro te koop is geweest.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">Digital Services Act (DSA)<\/b><\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-87\" data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\"><span class=\"citation-128 citation-end-128\">Handhaver:<\/span><\/b> Autoriteit Consument &amp; Markt (ACM) \/ Europese Commissie<\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-88\" data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\"><span class=\"citation-127 citation-end-127\">Voorbeeld:<\/span><\/b> <span class=\"citation-126 citation-end-126\">Grote online platforms die gepersonaliseerde advertenties tonen op basis van gevoelige persoonsgegevens (zoals religie of gezondheid) of adverteren gericht op minderjarigen.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">European Accessibility Act<\/b><\/p>\n<ul data-path-to-node=\"14\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-89\" data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"><span class=\"citation-125 citation-end-125\">Handhaver:<\/span><\/b> Rijksoverheid \/ Toezichthouders per sector (zoals de ACM)<\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">Autoriteit Consument &amp; Markt | ACM<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-90\" data-path-to-node=\"14,1,0\"><b data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"><span class=\"citation-124 citation-end-124\">Voorbeeld:<\/span><\/b> <span class=\"citation-123 citation-end-123\">Een webshop voor consumentengoederen die niet te bedienen is met een screenreader voor visueel beperkte gebruikers of onvoldoende contrast heeft.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p data-path-to-node=\"15\"><b data-path-to-node=\"15\" data-index-in-node=\"0\">Auteursrecht en merkenrecht<\/b><\/p>\n<ul data-path-to-node=\"16\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-91\" data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\"><span class=\"citation-122 citation-end-122\">Handhaver:<\/span><\/b> Civiele rechter (via gedupeerde merk- of auteursrechthebbenden)<\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-92\" data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\"><span class=\"citation-121 citation-end-121\">Voorbeeld:<\/span><\/b> <span class=\"citation-120 citation-end-120\">Het zonder toestemming of licentie gebruiken van auteursrechtelijk beschermde stockfoto&#8217;s of iemands merknamen in Google Ads zoekwoorden (trefwoordenbeleid).<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p data-path-to-node=\"17\"><b data-path-to-node=\"17\" data-index-in-node=\"0\">Nederlandse Reclame Code en Influencercode<\/b><\/p>\n<ul data-path-to-node=\"18\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-93\" data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\"><span class=\"citation-119 citation-end-119\">Handhaver:<\/span><\/b> <a class=\"ng-star-inserted\" href=\"https:\/\/www.reclamecode.nl\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"0\" data-ved=\"0CAAQ_4QMahgKEwjbutb8z9-WAxUAAAAAHQAAAAAQsAE\">Stichting Reclame Code (SRC)<\/a><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-94\" data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\"><span class=\"citation-118 citation-end-118\">Voorbeeld:<\/span><\/b> <span class=\"citation-117 citation-end-117\">Een influencer op Instagram die een gesponsord kledingstuk aanraadt, maar nergens in de post vermeldt dat het om een betaalde samenwerking (#reclam \/ #spon) gaat.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p data-path-to-node=\"19\"><b data-path-to-node=\"19\" data-index-in-node=\"0\">AI Act<\/b><\/p>\n<ul data-path-to-node=\"20\">\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-95\" data-path-to-node=\"20,0,0\"><b data-path-to-node=\"20,0,0\" data-index-in-node=\"0\"><span class=\"citation-116 citation-end-116\">Handhaver:<\/span><\/b> Nationale AI-toezichthouders (per lidstaat belegd)<\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><\/div>\n<\/div>\n<p>&nbsp;<\/li>\n<li>\n<p id=\"p-rc_3ff86b39745cfc70-96\" data-path-to-node=\"20,1,0\"><b data-path-to-node=\"20,1,0\" data-index-in-node=\"0\"><span class=\"citation-115 citation-end-115\">Voorbeeld:<\/span><\/b> <span class=\"citation-114 citation-end-114\">Het inzetten van een chatbotsysteem voor klantenservice dat zichzelf voordoet als mens, zonder de consument vooraf duidelijk te maken dat ze met kunstmatige intelligentie praten.<\/span><\/p>\n<div class=\"source-inline-chip-container luminous-sources hide-from-message-actions ng-star-inserted\">\n<div class=\"source-label-container gds-body-s ng-star-inserted\" dir=\"auto\"><span class=\"source-title\" style=\"max-width: 20ch;\">consument.acm.nl<\/span><span class=\"source-count ng-star-inserted\">+ 1<\/span><\/div>\n<\/div>\n<div dir=\"auto\"><\/div>\n<p>&nbsp;<\/li>\n<\/ul>\n<p>#hom9014, hom9014<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deze juridische kaders zijn vitaal voor online marketeers omdat ze de randvoorwaarden bepalen waarbinnen conversie, dataverzameling en klantcommunicatie plaatsvinden. Overtreding leidt niet alleen tot torenhoge boetes van toezichthouders, maar beschadigd ook direct het merkimago en het consumentenvertrouwen. Naleving dwingt marketeers bovendien om transparant en klantgericht te werk te gaan, wat op de lange termijn zorgt voor duurzame klantrelaties.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[2363],"class_list":["post-13625","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-1","tag-hom9014"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/13625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=13625"}],"version-history":[{"count":2,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/13625\/revisions"}],"predecessor-version":[{"id":13627,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/13625\/revisions\/13627"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=13625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=13625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=13625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}