![\"1sharesocialsharing1\"](\"\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2010\/05\/1sharesocialsharing1-505x292.jpg\" "\\"1sharesocialsharing1\\"")
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Een actueel onderzoek waarvan een deel op de blog The Wall is geplaatst geeft iets bijzonders aan. Je hebt niet veel invloed door veel volgers te hebben maar vooral door de retweets en via-vermeldingen.<\/p>\n
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This new research also concluded that retweets are driven by the content value of a tweet, while mentions are driven by the name value of the user.<\/em><\/p>\n Do people sometimes forget that? The fact that social media at its heart about content and you have to have a social media\/content strategy it to get anywhere?<\/em><\/p>\n It said that such subtle differences (between popularity and influence) leads to a Twitter in balance of users who have high follower counts but not necessarily getting many retweets or mentions.<\/em><\/p>\n \u201cThis finding suggests that indegree [follower count] alone reveals very little about the influence of a user.\u201d<\/em><\/p>\n It also found that many influential tweeters can hold sway over a number of topics, which is interesting as many people on Twitter start in one place and migrated into others.<\/em><\/p>\n \u201cFocusing on retweets and mentions, we studied the dynamics of influence across topics and time. Our spatial analysis showed that most influential users can hold significant influence over a variety of topics. The top Twitter users had a disproportionate amount of influence, which was indicated by a power-law distribution.\u201d<\/em><\/p>\n