The number 1 rule is to know<\/strong> well your industry<\/strong>, what your target audience<\/strong> wants and what your competitors<\/strong> do on social media. Spend time searching for what people discuss on twitter, find influential<\/strong> members of your industry, analyze<\/strong> your competitors\u2019 campaigns and see what works and what doesn\u2019t in your field.<\/em><\/p>\n Twitter search can be a very handy tool to see what the hot topics of your industry are. Use topsy search engine to track the influential people of the field and follow them. Check the websites and the twitter profiles of your competitors and monitor their follower growth. By spending some time on twitter and by becoming a regular user you will learn what topics become popular and what users like.<\/em><\/p>\n Twitter is a great place to find interesting articles and blog posts. The \u201cTop 10\u201d articles and the \u201cHow To\u201d guides become very popular on twitter. Have in mind that since you only have 140 characters per message you should be very brief<\/strong> but at the same time attract user\u2019s attention<\/strong>. So make sure you write a helpful and well structured article for your field, find a short and attractive title<\/strong> and post it on Twitter along with the URL of your blog. In this way not only you will increase the number of your followers but also you will lead traffic to your website.<\/em><\/p>\n As mentioned above, users try to find on Twitter what is going now<\/strong> around the world, what\u2019s new and what\u2019s hot. Try to tweet about fresh <\/strong>articles, tips and news. Of course this doesn\u2019t mean that you can\u2019t from time to time tweet about older \u201cbest seller\u201d tips and articles that are still valid and useful to the users.<\/em><\/p>\n It\u2019s very important to tweet often and give quality messages and tips to your followers. Since you can\u2019t be on Twitter 24\/7 and you won\u2019t have always something useful to say, create a list of interesting articles, tips and references and use them when you are stack. This list should contain information about your industry, useful tips and references to your blog.<\/em><\/p>\n TwitterFeed and similar services can be handy tools that will allow you to connect your blog with twitter or schedule your future tweets when you are not available. Just remember that even though such services can be helpful, they should not replace you<\/strong> on social media.<\/em><\/p>\n People tend to use Twitter to ask questions. Monitor regularly what people ask on subjects that you know or on topics that you have already covered on your blog and try to help them out. Not only they will appreciate your help and they will follow<\/strong> you but also this could be a great inspiration in order to find new topics for your blog.<\/em><\/p>\n The number 1 mistake<\/strong> that people make on twitter is not to monitor what others say about them. Not only you should regularly (daily) check what people say to\/about you but also you should reply<\/strong> to them. Thank<\/strong> the people that support you and try to help them when they ask you a question. This will help you develop e-friendships and alliances<\/strong> with other people of your industry, get feedback<\/strong> or even have the chance to reply to negative comments before they spread. People appreciate it when you reply to them, especially when you start becoming influential. In order to ensure you read all the tweets about you and your site make sure you check 4 things: a) The replies<\/strong> of your twitter account, b) the ReTweets<\/strong>, c) the Keywords<\/strong> and terms<\/strong> that are in your brand name<\/strong> and d) the results of Topsy<\/strong>.<\/em><\/p>\n There are many interesting and influential people on twitter. Make sure you retweet messages that you find useful and give credit<\/strong> to the original authors. Contact persons with similar interests, exchange views, provide feedback to them, invite them to do guest posts<\/strong> on your blog, help them support their projects or spread the word and build affiliations. The secret is to be honest<\/strong> and transparent<\/strong> and never try to use them. Try to get into win-win<\/strong> situations and invest on long term alliances<\/strong>. If you post quality tweets, people will follow you. This will not happen over night but if you stay for a while as a regular user you will get your own loyal audience<\/strong>. Remember that it is of outmost importance to reward<\/strong> your top contributors and the people that supported you. As we said above not only you need to monitor what users say and be responsive but also to make sure you provide something back to the people that helped you spread the word about your business. This could be a \u201cThank you\u201d for their support, a #FollowFriday mention, a free eBook, a premium subscription on your service or a discount if they are already your customers. The point here is not to get into a situation where you exchange their tweets for a reward, but to make people understand that you appreciate their help<\/strong>.<\/em><\/p>\n You need to make it easy<\/strong> for people that like your website or blog to share it with other users. Make sure you place social bookmark buttons in a strategic position on your blog in order to make it easier for people to spread the word. My suggestion is to stick with the default bookmark buttons (addthis, twittermeme or Facebook like button etc) since people tend to trust them and understand better what they do.<\/em><\/p>\n If you have a relatively big target audience it would be a great idea to create special offers<\/strong> only for the twitter users. This can help you create a buzz<\/strong>, increase the number of your followers and reward people that follow you.<\/em><\/p>\n In cases where you promote content for twitter users or when you have a special offer for them, you need to consider creating landing pages especially optimized<\/strong> for Twitter. This can help you manipulate the average time<\/strong> that people spend on your site, improve your effectiveness<\/strong> and increase your revenue<\/strong>. If you want to learn more read the article <\/em>how to build effective landing pages<\/em><\/a>. People can understand it when you try to use them or spam them. Approaching them in order to get something in return or forcing them be part of your \u201cevil\u201d plan is the wrong<\/strong> way to use Twitter. Be honest and cool<\/strong>. Try to have fun on social media and avoid spamming people or posting only about your business. If you are too busy to invest time or too hasty, social media can harm your business because you will get labeled as spammer.<\/em><\/p>\n Remember:<\/strong> In order to be successful you need to like what you are doing. Have fun, be honest and transparent and post quality content. This is the way to build a successful social media campaign.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Bedrijven en Twitter gaat niet altijd goed samen. Hoofdstuk 12: 12 succesvolle tips voor Twitter-campagnes (Engels): 1. Know your industry and analyze your competitors The number 1 rule is to know well your industry, what your target audience wants and what your competitors do on social media. Spend time searching for what people discuss on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,25],"tags":[119,1145,54,1142],"class_list":["post-2303","post","type-post","status-publish","format-standard","hentry","category-algemeen-nieuws","category-hoofdstuk-12","tag-docent-social-media","tag-hoofdstuk-12","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/2303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=2303"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/2303\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=2303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=2303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=2303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}2. Support your tweets with blog posts<\/em><\/h2>\n
![\"twitter\"](\"\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/06\/twitter.jpg\" "\\"twitter\\"")
<\/em><\/p>\n3. Promote fresh content<\/em><\/h2>\n
4. Create a list of useful messages<\/em><\/h2>\n
5. Answer questions<\/em><\/h2>\n
6. Be responsive<\/em><\/h2>\n
\n<\/em><\/a>
\n![\"bill-gates\"](\"\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/06\/bill-gates.jpg\" "\\"bill-gates\\"")
\nA great example of a company that is extremely influential and at the same time very responsive is Microsoft<\/strong>. The twitter teams of Microsft (@bing, @MicrosoftSB, @adCenter etc) are doing really great job, since they help and interact with twitter users. On the other hand Google does not seem to do good job on twitter since they hardly reply to any comments.<\/em><\/p>\n7. Create affiliations<\/em><\/h2>\n
\n![\"retweet\"](\"\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/06\/retweet.png\" "\\"retweet\\"")
<\/em><\/p>\n8. Reward your supporters<\/em><\/h2>\n
9. Place twitter buttons on your website<\/em><\/h2>\n
10. Create special offers<\/em><\/h2>\n
11. Build landing pages for twitter users<\/em><\/h2>\n
\n![\"Twitter_style_bird_by_dhuse\"](\"\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/06\/Twitter_style_bird_by_dhuse.png\" "\\"Twitter_style_bird_by_dhuse\\"")
<\/em><\/p>\n12. Be cool & honest<\/em><\/h2>\n