{"id":4178,"date":"2023-05-22T01:17:51","date_gmt":"2023-05-22T00:17:51","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=4178"},"modified":"2023-05-27T14:41:06","modified_gmt":"2023-05-27T13:41:06","slug":"hoofdstuk-14-ikea-goes-augmented-met-hun-2013-catalogus","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-14-ikea-goes-augmented-met-hun-2013-catalogus\/","title":{"rendered":"Hoofdstuk 1 en 14: IKEA goes augmented reality met hun catalogus (en meer voorbeelden) #AR #video #cases #voorbeelden"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2019\/09\/23\/01\/43\/augmented-reality-4497342_1280.jpg\" alt=\"Augmented Reality Tablet Pc - Gratis afbeelding op Pixabay\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Ooit zag de digitale catalogus van de <a href=\"\/\/www.youtube.com\/embed\/QQ8HNXtl7jQ&quot; frameborder=&quot;0&quot; allowfullscreen&gt;&lt;\/iframe&gt;\" target=\"_blank\" rel=\"noopener noreferrer\">IKEA er zo uit<\/a>. Gewoon eenvoudig bladeren door de digitale catalogus dus met weinig spannends. Waar komen anno 2012 vooral sociale digitale beleving is, voldoet ook IKEA hieraan met een nieuwe iOS en Android-app. IKEA lanceerde in 2012 in de VS al hun eigen augmented reality app voor hun catalogus voor de genoemde platforms.<\/p>\n<p><iframe loading=\"lazy\" title=\"Place IKEA furniture in your home with augmented reality\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vDNzTasuYEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Nieuwe catalogus in Nederland<\/strong><\/h2>\n<p>Tegenover Twinkle <a title=\"Twinklemagazine -- Ikea verrijkt Nederlandse catalogus met augmented reality\" href=\"http:\/\/twinklemagazine.nl\/nieuws\/2012\/07\/ikea-verrijkt-catalogus-via-mobiele-applicatie\/index.xml\" target=\"_blank\" rel=\"external noopener noreferrer\">maakte<\/a> Ikea-communicatiemanager Ogertschnig bekend dat het gratis drukwerk eind augustus in Nederland verspreid wordt gevolgd door een speciale Nederlandse versie van de mobiele augmented mobiele 3D- app.<\/p>\n<h1><strong>Mogelijkheden<\/strong><\/h1>\n<p><em>De augmented reality geeft de catalogus-gebruiker een virtueel tour langs en in kasten. Ook laat de nieuwee app ook video&#8217;s zien en instructievideo&#8217;s. In totaal zullen er wereldwijd honderden catalogi worden gelanceerd. worden. McCann is als bureau verantwoordelijk voor de digitale toevoeging.<\/em><\/p>\n<h1>Meer voorbeelden van augmented reality<\/h1>\n<p>Een betere CX cre\u00ebren:<\/p>\n<p><iframe loading=\"lazy\" title=\"4 Amazing Examples Of How AR Is Used In Business To Create A Better Customer Experience\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uIsEZiP_Pwc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>AR voor marketing en reclame:<\/p>\n<p><iframe loading=\"lazy\" title=\"Examples of Augmented Reality (AR) in Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wjxH3I0wdqg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>LEGO en AR:<\/p>\n<p><iframe loading=\"lazy\" title=\"LEGO Hidden Side AR (Augmented Reality) theme of 8 new sets announced\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HWo5u6-jmHM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>AR en verpakkingen:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"AR Packaging Demo | Augmented Reality Product Packaging 2022\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IVDWObt6NXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Winkelen met AR:<\/p>\n<p><iframe loading=\"lazy\" title=\"Grocery store AR + maps - find everything on your shopping list!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hbubGuYqBiI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>#81404#81404 #ar #hom8 online,marketing,boek<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Ooit zag de digitale catalogus van de IKEA er zo uit. Gewoon eenvoudig bladeren door de digitale catalogus dus met weinig spannends. Waar komen anno 2012 vooral sociale digitale beleving is, voldoet ook IKEA hieraan met een nieuwe iOS en Android-app. IKEA lanceerde in 2012 in de VS al hun eigen augmented reality [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,77,116],"tags":[1482,2180,7,565,564,43,58],"class_list":["post-4178","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-1","category-hoofdstuk-14","category-hoofdstuk-15-online-video-advertising","tag-1482","tag-2180","tag-boek","tag-catalogus","tag-ikea","tag-marketing","tag-online"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/4178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=4178"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/4178\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=4178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=4178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=4178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}