{"id":5029,"date":"2013-02-11T12:35:37","date_gmt":"2013-02-11T11:35:37","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=5029"},"modified":"2013-02-10T18:36:05","modified_gmt":"2013-02-10T17:36:05","slug":"hoofdstuk-7-viral-video-pepsi-wint-de-superbowl-race-van-coke","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-7-viral-video-pepsi-wint-de-superbowl-race-van-coke\/","title":{"rendered":"Hoofdstuk 7 [Viral video] Pepsi wint de #superbowl race van Coke"},"content":{"rendered":"<p>http:\/\/youtu.be\/0pCtmuGkI8o<\/p>\n<p>Nog voor de finale van de Superbowl &#8211; afgelopen zondag &#8211; lanceerde Pepsi haar buzzing video genaamd <em>Pepsi NEXT &#8211; Behind the Scenes at #CokeChase<\/em>. Pepsi wist met hun parody en goede timing 500.000 meer views op te wekken dan de video van concurrent Coke:<\/p>\n<p><a href=\"http:\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/?attachment_id=93093\" rel=\"attachment wp-att-93093\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-93093\" alt=\"Pepsi\" src=\"\/\/www.socialmediasocialmedia.nl\/strategie\/nieuws\/tools\/events\/workshops\/training\/hr\/media\/wp-content\/uploads\/2013\/02\/Pepsi-465x446.jpg\" width=\"465\" height=\"446\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/youtu.be\/0pCtmuGkI8o Nog voor de finale van de Superbowl &#8211; afgelopen zondag &#8211; lanceerde Pepsi haar buzzing video genaamd Pepsi NEXT &#8211; Behind the Scenes at #CokeChase. Pepsi wist met hun parody en goede timing 500.000 meer views op te wekken dan de video van concurrent Coke: &nbsp; &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5029","post","type-post","status-publish","format-standard","hentry","category-algemeen-nieuws"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/5029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=5029"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/5029\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=5029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=5029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=5029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}