{"id":5776,"date":"2010-10-03T17:01:06","date_gmt":"2010-10-03T16:01:06","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=5776"},"modified":"2014-05-03T17:04:36","modified_gmt":"2014-05-03T16:04:36","slug":"case-boeing-b2b-global-business-case-study-hoofdstuk1","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/case-boeing-b2b-global-business-case-study-hoofdstuk1\/","title":{"rendered":"[Case] Boeing b2b Global Business Case Study #hoofdstuk1"},"content":{"rendered":"<p><a href=\"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?attachment_id=5777#main\" rel=\"attachment wp-att-5777\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5777\" src=\"\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-content\/uploads\/2014\/05\/b2b2-550x374.jpg\" alt=\"b2b2\" width=\"550\" height=\"374\" \/><\/a><\/p>\n<p>Een case-study van Boeing \u00a0van de\u00a0Manchester Business School&#8217;s presentatie te\u00a0Seattle. Bekeken wordt de internationale supply chain de strategische &#8216; soft approach&#8217; \u00a0en learnings die tot een effectieve b2b-aanpak moet leiden.<\/p>\n<div class=\"descToggleMore\" style=\"color: #555555;\"><\/div>\n<p>[slideshare id=4910848&amp;doc=mbs-slidesforhandouts-100805181645-phpapp02]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een case-study van Boeing \u00a0van de\u00a0Manchester Business School&#8217;s presentatie te\u00a0Seattle. Bekeken wordt de internationale supply chain de strategische &#8216; soft approach&#8217; \u00a0en learnings die tot een effectieve b2b-aanpak moet leiden. [slideshare id=4910848&amp;doc=mbs-slidesforhandouts-100805181645-phpapp02]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,179],"tags":[852,926,360,927],"class_list":["post-5776","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-2-van-traditionele-naar-online-marketing-van-4p-naar-4c","category-hoofdstuk-6-het-ict-model-en-de-usability-van-de-website","tag-b2b","tag-boeing","tag-case","tag-study"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/5776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=5776"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/5776\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=5776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=5776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=5776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}