{"id":8903,"date":"2018-03-22T13:03:55","date_gmt":"2018-03-22T12:03:55","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=8903"},"modified":"2018-08-09T13:06:04","modified_gmt":"2018-08-09T12:06:04","slug":"hoofdstuk-5-wat-is-de-customer-life-cycle-video","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-5-wat-is-de-customer-life-cycle-video\/","title":{"rendered":"Hoofdstuk 5: Wat is de customer life cycle? #video"},"content":{"rendered":"<p>Een uitleg van de\u00a0customer life cycle. Amerikaans onderzoeker Forrester komt het conversieproces en de funnel samen in een customer life cycle: \u201cA customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.\u201d Forrester Research spreekt liever van Discover, Explore, Buy en Engage. Forrester omschrijft de essentie van dit model als: \u201cForrester officially defines the customer life cycle as \u2018Customers\u2019 relationship with a brand as they continue to discover new needs, explore their options, make purchases and engage with the product or service experience.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=hUaiMgYba-M<\/p>\n<p>&nbsp;<\/p>\n<p>6508, #6508, video, bijlage, Handboek Online Marketing, HOM<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een uitleg van de\u00a0customer life cycle. Amerikaans onderzoeker Forrester komt het conversieproces en de funnel samen in een customer life cycle: \u201cA customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.\u201d Forrester Research spreekt liever [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[1611,617,57,5,1146],"class_list":["post-8903","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-5-online-marketingmix-van-middelen-en-het-4r-model","tag-1611","tag-bijlage","tag-handboek-online-marketing","tag-hom","tag-video"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/8903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=8903"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/8903\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=8903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=8903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=8903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}