{"id":8989,"date":"2020-03-10T16:05:53","date_gmt":"2020-03-10T15:05:53","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=8989"},"modified":"2022-08-26T15:24:43","modified_gmt":"2022-08-26T14:24:43","slug":"hoofdstuk-8-documentary-the-story-of-content-rise-of-the-new-marketing-cmi","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-8-documentary-the-story-of-content-rise-of-the-new-marketing-cmi\/","title":{"rendered":"Hoofdstuk 8: Documentary- The Story of Content: Rise of the New Marketing #CMI #watis #contentmarketing #strategie #uitleg"},"content":{"rendered":"<p class=\"title style-scope ytd-video-primary-info-renderer\"><strong><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.pixabay.com\/photo\/2020\/04\/08\/17\/03\/content-5018065_1280.jpg\" alt=\"Inhoud Contentmarketing - Gratis foto op Pixabay\" \/><\/strong><\/p>\n<p class=\"title style-scope ytd-video-primary-info-renderer\"><strong>Documentary- The Story of Content: Rise of the New Marketing. <\/strong><\/p>\n<p class=\"title style-scope ytd-video-primary-info-renderer\"><strong>Specialisten met een duidelijke mening, zoals Seth Godin, zien contentmarketing als de enige vorm van marketing. Voorlopig mixt contentmarketing goed met bestaande middelen, zoals zoekmachinemarketing, sociale media marketing, videomarketing en e-mailmarketing. Omdat bijna alle middelen draaien om de inzet van content, is het doelgericht nadenken over de inzet van contentmarketing al snel een feit. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"title style-scope ytd-video-primary-info-renderer\">Als we kijken naar de wereldwijde inzet van contentmarketing, dan is het duidelijk dat het middel niet meer weg is te denken in de marketingmix. Onderzoeken &#8211; uitgevoerd door het Content Marketing Institute (CMI), Marketingprofs en de eMarketer.com &#8211; tonen aan dat:<\/p>\n<\/blockquote>\n<p class=\"title style-scope ytd-video-primary-info-renderer\">\u25cf Marketeers het budget voor contentmarketing jaarlijks vergroten.<br \/>\n\u25cf Een groot deel van de marketeers de productie en engagement van content de grootste uitdagingen vindt.<br \/>\n\u25cf Een grote meerderheid van de b2b-marketeers zet sociale media inzet voor het gebruik van contentmarketing, zoals de distributie en het opwekken van conversaties rondom een merk.<\/p>\n<div id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\"><\/div>\n<p><iframe loading=\"lazy\" title=\"Documentary- The Story of Content: Rise of the New Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dBnpr3pkFlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Wat is contentmarketing precies?<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Wat Is Content Marketing?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/R_CKOysNdNg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Content marketing strategie uitgelegd\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J0OPt9_O6vQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"What Everyone Must Know About CONTENT MARKETING?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TkskQD1Lt4A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>6802,story, content,CMI,HOM,Handboek Online Marketing,#6802, Documentary- The Story of Content: Rise of the New Marketing, 7801, #7801<\/p>\n<p>8802<\/p>\n<p>&nbsp;<\/p>\n<div id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Documentary- The Story of Content: Rise of the New Marketing. Specialisten met een duidelijke mening, zoals Seth Godin, zien contentmarketing als de enige vorm van marketing. Voorlopig mixt contentmarketing goed met bestaande middelen, zoals zoekmachinemarketing, sociale media marketing, videomarketing en e-mailmarketing. Omdat bijna alle middelen draaien om de inzet van content, is het doelgericht nadenken [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[696],"tags":[1664,1908,2145,1665,449,1909,57,5,925,2225],"class_list":["post-8989","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-8-contentstrategie-en-contentmarketing","tag-1664","tag-1908","tag-2145","tag-cmi","tag-content","tag-documentary-the-story-of-content-rise-of-the-new-marketing","tag-handboek-online-marketing","tag-hom","tag-story","tag-wat-is-contentmarketing-precies"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/8989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=8989"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/8989\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=8989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=8989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=8989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}