{"id":8989,"date":"2026-07-10T16:05:53","date_gmt":"2026-07-10T15:05:53","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=8989"},"modified":"2026-10-08T13:33:03","modified_gmt":"2026-10-08T12:33:03","slug":"hoofdstuk-8-documentary-the-story-of-content-rise-of-the-new-marketing-cmi","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-8-documentary-the-story-of-content-rise-of-the-new-marketing-cmi\/","title":{"rendered":"Hoofdstuk 8: Documentary- The Story of Content: Rise of the New Marketing #CMI"},"content":{"rendered":"<p class=\"title style-scope ytd-video-primary-info-renderer\"><strong><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.pixabay.com\/photo\/2020\/04\/08\/17\/03\/content-5018065_1280.jpg\" alt=\"Inhoud Contentmarketing - Gratis foto op Pixabay\" \/><\/strong><\/p>\n<h2 class=\"title style-scope ytd-video-primary-info-renderer\"><strong>Documentary- The Story of Content: Rise of the New Marketing. <\/strong><\/h2>\n<p class=\"title style-scope ytd-video-primary-info-renderer\"><strong>Specialisten met een duidelijke mening, zoals Seth Godin, zien contentmarketing als de enige vorm van marketing. Voorlopig mixt contentmarketing goed met bestaande middelen, zoals zoekmachinemarketing\/GEO, socialemediamarketing, videomarketing en e-mailmarketing. Omdat bijna alle middelen draaien om de inzet van content, is het doelgericht nadenken over de inzet van contentmarketing al snel een feit. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p class=\"title style-scope ytd-video-primary-info-renderer\">Als we kijken naar de wereldwijde inzet van contentmarketing, dan is het duidelijk dat het middel niet meer weg is te denken in de marketingmix. Onderzoeken &#8211; uitgevoerd door het Content Marketing Institute (CMI), Marketingprofs en de eMarketer.com &#8211; tonen aan dat:<\/p>\n<\/blockquote>\n<p class=\"title style-scope ytd-video-primary-info-renderer\"><em>\u25cf Marketeers het budget voor contentmarketing jaarlijks vergroten.<\/em><br \/>\n<em>\u25cf Een groot deel van de marketeers de productie en engagement van content de grootste uitdagingen vindt.<\/em><br \/>\n<em>\u25cf Een grote meerderheid van de b2b-marketeers zet sociale media inzet voor het gebruik van contentmarketing, zoals de distributie en het opwekken van conversaties rondom een merk.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\"><\/div>\n<p><iframe loading=\"lazy\" title=\"Documentary- The Story of Content: Rise of the New Marketing\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dBnpr3pkFlk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Wat is contentmarketing precies?<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Wat Is Content Marketing?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/R_CKOysNdNg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"Content marketing strategie uitgelegd\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J0OPt9_O6vQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"What Everyone Must Know About CONTENT MARKETING?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TkskQD1Lt4A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>6802,story, content,CMI,HOM,Handboek Online Marketing,#6802, Documentary- The Story of Content: Rise of the New Marketing, 7801, #7801<\/p>\n<p>8802, #hom9034, hom9034m #8801, 8801<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Documentary- The Story of Content: Rise of the New Marketing. Specialisten met een duidelijke mening, zoals Seth Godin, zien contentmarketing als de enige vorm van marketing. Voorlopig mixt contentmarketing goed met bestaande middelen, zoals zoekmachinemarketing\/GEO, socialemediamarketing, videomarketing en e-mailmarketing. Omdat bijna alle middelen draaien om de inzet van content, is het doelgericht nadenken over de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[696],"tags":[2389,1664,1908,2145,1665,449,1909,57,5,2388,925,2225],"class_list":["post-8989","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-8-contentstrategie-en-contentmarketing","tag-hom934","tag-1664","tag-1908","tag-2145","tag-cmi","tag-content","tag-documentary-the-story-of-content-rise-of-the-new-marketing","tag-handboek-online-marketing","tag-hom","tag-hom9034","tag-story","tag-wat-is-contentmarketing-precies"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/8989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=8989"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/8989\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=8989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=8989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=8989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}