{"id":9096,"date":"2022-05-12T19:11:20","date_gmt":"2022-05-12T18:11:20","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=9096"},"modified":"2022-08-29T16:24:42","modified_gmt":"2022-08-29T15:24:42","slug":"hoofdstuk-13-bijlagen-door-iab-met-videos-over-digital-marketing-en-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-13-bijlagen-door-iab-met-videos-over-digital-marketing-en-digital-advertising\/","title":{"rendered":"Hoofdstuk 13: Bijlagen door IAB met video\u2019s over digital marketing en digital advertising"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/cdn.pixabay.com\/photo\/2015\/01\/01\/20\/51\/advertisement-586132_960_720.jpg\" alt=\"Advertisement Hong Kong Day - Free photo on Pixabay\" \/><\/p>\n<p><strong>IAB staat voor Interactive Advertising Bureau en is een internationale organisatie die standaarden ontwikkelt voor de industrie, onderzoek uitvoert, en juridische ondersteuning verleent aan de online advertentie sector. De organisatie is wereldwijd actief, met een focus op de Verenigde Staten en Europa.<\/strong><\/p>\n<article class=\"layer layer-image-left-fill style-black type-default\">\n<div class=\"row no-gutters d-flex\">\n<div class=\"col-12 col-lg-6 content d-flex flex-column justify-content-center\">\n<p>Online of digitaal adverteren is adverteren op het internet (en ook apps en DOOH). De plaatsingen kosten vanzelfsprekend geld. Een e-mail of een zoekresultaat in Google zijn geen advertenties. Er zijn tal van mogelijkheden om online te adverteren, hier volgen enkele mogelijkheden.<\/p>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"layer layer-text style-black type-default\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-lg-12 content\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>&nbsp;<\/p>\n<p>Hoofdstuk 13: Bijlagen door IAB met video\u2019s over digital marketing en digital advertising:<\/p>\n<p>&nbsp;<\/p>\n<h1>Wat is programmatic?<\/h1>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Understanding Programmatic Digital Advertising - IAB Digital Simplified\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/86qHw2w0rPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Wat is online display advertising?<\/h1>\n<p><iframe loading=\"lazy\" title=\"Guide to Digital Display Advertising\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/efHVOWcNJZo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"IAB Learning: Professional Development for Digital Advertising &amp; Media\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rAM8XwFK0wQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h1>Affiliates<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.pixabay.com\/photo\/2020\/09\/11\/11\/25\/affiliate-marketing-5562865_1280.png\" alt=\"Affiliate Marketing Program - Free vector graphic on Pixabay\" width=\"806\" height=\"765\" \/><\/p>\n<p id=\"MxsATEx\">Een voorbeeld van DOOH en uitleg:<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"What is DOOH Advertising and How to Attract the audience with Naked-eye 3D LED Screen\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/q4Q657epgm8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"d9A7giv2Gv\"><p><a href=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/campagne-botanisch-brouwer-lanceert-dooh-campagne-outdoor\/\">[CAMPAGNE] Botanisch brouwer lanceert DOOH campagne outdoor<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;[CAMPAGNE] Botanisch brouwer lanceert DOOH campagne outdoor&#8221; &#8212; Online Marketing Nieuws: Digital marketing nieuws, onderzoeken, marketing trends\" src=\"https:\/\/www.nieuws.marketing\/strategie_nieuws\/campagne-botanisch-brouwer-lanceert-dooh-campagne-outdoor\/embed\/#?secret=epbaETTpnN#?secret=d9A7giv2Gv\" data-secret=\"d9A7giv2Gv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>61301, #61301, 71301, #71301<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB staat voor Interactive Advertising Bureau en is een internationale organisatie die standaarden ontwikkelt voor de industrie, onderzoek uitvoert, en juridische ondersteuning verleent aan de online advertentie sector. De organisatie is wereldwijd actief, met een focus op de Verenigde Staten en Europa. Online of digitaal adverteren is adverteren op het internet (en ook apps en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144],"tags":[1935,2249,7,50,1999,1545,1714,729,2000,283,27],"class_list":["post-9096","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-13-webvertising-affiliates","tag-1935","tag-2249","tag-boek","tag-boeken","tag-digital-marketing","tag-geen-basisboek","tag-hoofdstuk-13-bijlagen-door-iab-met-videos-over-digital-marketing-en-digital-advertising","tag-iab","tag-leerboek","tag-onderwijs","tag-online-marketing"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/9096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=9096"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/9096\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=9096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=9096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=9096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}