{"id":9328,"date":"2018-11-19T22:40:09","date_gmt":"2018-11-19T21:40:09","guid":{"rendered":"http:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/?p=9328"},"modified":"2018-11-19T22:40:09","modified_gmt":"2018-11-19T21:40:09","slug":"hoofdstuk-12-youtube-in-nederland-meer-bereik-dan-facebook-cijfers","status":"publish","type":"post","link":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/hoofdstuk-12-youtube-in-nederland-meer-bereik-dan-facebook-cijfers\/","title":{"rendered":"Hoofdstuk 12: \u2018YouTube in Nederland meer bereik dan Facebook\u2019 #cijfers"},"content":{"rendered":"

\"\"<\/p>\n

Wat\u00a0blijkt het de meest recente NoBo cijfers van Vinex<\/a>\u00a0is dat de Amerikaanse \u2018techers\u2019 \u2013 zoals Google en Facebook \u2013 veel locale media ruimschoots overstijgen.\u00a0Google zag het bereik in oktober toenemen tot 12,7 miljoen mensen, 1,7 procent meer dan in oktober 2017. Daarmee bereikt Google 80,5 procent van alle Nederlanders van 6 jaar en ouder.<\/strong><\/p>\n

YouTube ging in bereik Facebook voorbij en staat nu met een bereik ban 11,5 miljoen (+3,7%) op nummer 2. YouTube bereikt daarmee 73 procent van alle Nederlanders ouder dan 6 jaar.<\/p>\n

Instagram<\/h2>\n

Van de sociale media kanalen deed Instagram de beste zaken: het bereik groeide van 6,5 naar 7,5 miljoen mensen (+14,4%).<\/p>\n

Maar er werd ook volop gedaald. Meest in het oog springt Facebook, dat het bereik zag dalen ban 11,3 naar 11,1 miljoen mensen. Meest spectaculair is de daling van het bereik van LinkedIn, dat daalde met 415.000 mensen tot 4,4 miljoen, een daling van 8,6 procent. In september 2018 heeft LinkedIn een aantal ingrijpende veranderingen doorgevoerd waardoor eigenaren van LinkedIn groepen de controle over hun groepen verloren en\u00a0LinkedIn massaal de rug toekeerden<\/strong><\/a>.<\/p>\n

Ook Twitter (-5,5%), Snapchat (-2,7%) en Pinterest (-2%) leverden bereik in.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Bereik social media oktober 2018<\/strong><\/td>\n\u00a0<\/strong><\/td>\n\u00a0<\/strong><\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
TOTAAL<\/strong><\/td>\nTot okt18<\/strong><\/td>\nTot okt17<\/strong><\/td>\nMutatie<\/strong><\/td>\n<\/tr>\n
Google<\/strong><\/td>\n12.702.000<\/strong><\/td>\n12.485.000<\/strong><\/td>\n1,7%<\/strong><\/td>\n<\/tr>\n
Youtube<\/strong><\/td>\n11.519.000<\/strong><\/td>\n11.113.000<\/strong><\/td>\n3,7%<\/strong><\/td>\n<\/tr>\n
Facebook<\/strong><\/td>\n11.102.000<\/strong><\/td>\n11.328.000<\/strong><\/td>\n-2,0%<\/strong><\/td>\n<\/tr>\n
Google Maps<\/strong><\/td>\n10.392.000<\/strong><\/td>\n10.003.000<\/strong><\/td>\n3,9%<\/strong><\/td>\n<\/tr>\n
Whatsapp<\/strong><\/td>\n9.653.000<\/strong><\/td>\n8.881.000<\/strong><\/td>\n8,7%<\/strong><\/td>\n<\/tr>\n
Instagram<\/strong><\/td>\n7.475.000<\/strong><\/td>\n6.535.000<\/strong><\/td>\n14,4%<\/strong><\/td>\n<\/tr>\n
Google Play<\/strong><\/td>\n7.134.000<\/strong><\/td>\n5.855.000<\/strong><\/td>\n21,8%<\/strong><\/td>\n<\/tr>\n
Messenger<\/strong><\/td>\n6.381.000<\/strong><\/td>\n5.676.000<\/strong><\/td>\n12,4%<\/strong><\/td>\n<\/tr>\n
Twitter<\/strong><\/td>\n5.444.000<\/strong><\/td>\n5.758.000<\/strong><\/td>\n-5,5%<\/strong><\/td>\n<\/tr>\n
Pinterest<\/strong><\/td>\n4.625.000<\/strong><\/td>\n4.719.000<\/strong><\/td>\n-2,0%<\/strong><\/td>\n<\/tr>\n
LinkedIn<\/strong><\/td>\n4.395.000<\/strong><\/td>\n4.810.000<\/strong><\/td>\n-8,6%<\/strong><\/td>\n<\/tr>\n
Snapchat<\/strong><\/td>\n1.666.000<\/strong><\/td>\n1.712.000<\/strong><\/td>\n-2,7%<\/strong><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n\u00a0<\/strong><\/td>\n\u00a0<\/strong><\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
Totaal<\/strong><\/td>\n92.488.000<\/strong><\/td>\n88.875.000<\/strong><\/td>\n4,1%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Als we naar bereik per device kijken, worden de uitslagen nog groter. De desktop heeft het zwaar en sommige spelers zien hun bereik op desktop onder druk staan. Zo levert Google op desktop 0,8% aan bereik in. Maar dat is niets in vergelijking met wat YouTube (-6,5%), Twitter (-9,6%) en Facebook (-11,4%) aan bereik op desktop inleveren.\u00a0Er wordt overigens ook gegroeid in desktopbereik. Instagram zet +14,8 procent op de borden.<\/p>\n

De tablet<\/h2>\n

Op tablet zijn de uitslagen nog groter \u2013 en de volumes lager. Als je ziet dat het bereik van Google op tablet met 11,3 procent is gedaald, kun je weinig anders doen dan concluderen dat dit zo ongeveer het einde van het device tablet inluidt. Ook LinkedIn (-16,9%), Twitter (-11,4%), Instagram (-5,7%) en Facebook (-4,6%) zagen het bereik op tablet dalen.\u00a0YouTube zag met een plus van 13,5 procent het bereik op tablet wel groeien.<\/p>\n

 <\/p>\n

De volledige lijst van online media, oktober 2018<\/h2>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Bereik (6+) online media uit Nederlands Online Bereiksonderzoek oktober 2018*<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nTotaal devices<\/td>\nDesktop\/Laptop<\/td>\nTablet<\/td>\nSmartphone<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nTitels<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\nBereik (perc.)<\/td>\nBereik (abs.)<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
1<\/td>\nGoogle<\/td>\n80.5<\/td>\n12,702,000<\/td>\n55.4<\/td>\n8,753,000<\/td>\n25.1<\/td>\n3,962,000<\/td>\n58.3<\/td>\n9,207,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\nYoutube<\/td>\n73.0<\/td>\n11,519,000<\/td>\n39.3<\/td>\n6,197,000<\/td>\n23.0<\/td>\n3,636,000<\/td>\n49.9<\/td>\n7,880,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nFacebook<\/td>\n70.3<\/td>\n11,102,000<\/td>\n38.1<\/td>\n6,012,000<\/td>\n21.6<\/td>\n3,413,000<\/td>\n46.6<\/td>\n7,354,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
4<\/td>\nGoogle Maps<\/td>\n65.8<\/td>\n10,392,000<\/td>\n30.5<\/td>\n4,808,000<\/td>\n13.5<\/td>\n2,129,000<\/td>\n50.3<\/td>\n7,942,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
5<\/td>\nWhatsapp<\/td>\n61.2<\/td>\n9,653,000<\/td>\n8.5<\/td>\n1,338,000<\/td>\n1.6<\/td>\n252,000<\/td>\n59.0<\/td>\n9,314,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
6<\/td>\nbol.com<\/td>\n59.3<\/td>\n9,363,000<\/td>\n37.2<\/td>\n5,871,000<\/td>\n10.2<\/td>\n1,611,000<\/td>\n33.7<\/td>\n5,313,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
7<\/td>\nMarktplaats<\/td>\n52.0<\/td>\n8,211,000<\/td>\n24.7<\/td>\n3,904,000<\/td>\n16.3<\/td>\n2,577,000<\/td>\n33.4<\/td>\n5,276,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
8<\/td>\nInstagram<\/td>\n47.4<\/td>\n7,475,000<\/td>\n11.9<\/td>\n1,880,000<\/td>\n6.9<\/td>\n1,083,000<\/td>\n37.4<\/td>\n5,909,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
9<\/td>\nNU.nl<\/td>\n45.9<\/td>\n7,250,000<\/td>\n18.4<\/td>\n2,908,000<\/td>\n12.3<\/td>\n1,944,000<\/td>\n30.6<\/td>\n4,835,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
10<\/td>\nGoogle Play<\/td>\n45.2<\/td>\n7,134,000<\/td>\n7.2<\/td>\n1,130,000<\/td>\n6.8<\/td>\n1,075,000<\/td>\n37.7<\/td>\n5,946,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
11<\/td>\nMessenger<\/td>\n40.4<\/td>\n6,381,000<\/td>\n0.0<\/td>\n0<\/td>\n10.4<\/td>\n1,641,000<\/td>\n34.4<\/td>\n5,424,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
12<\/td>\nAH<\/td>\n39.5<\/td>\n6,232,000<\/td>\n19.6<\/td>\n3,095,000<\/td>\n5.7<\/td>\n906,000<\/td>\n22.4<\/td>\n3,542,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
13<\/td>\nnos<\/td>\n39.0<\/td>\n6,156,000<\/td>\n11.7<\/td>\n1,848,000<\/td>\n12.5<\/td>\n1,973,000<\/td>\n26.4<\/td>\n4,175,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
14<\/td>\nAD**<\/td>\n38.1<\/td>\n6,018,000<\/td>\n14.4<\/td>\n2,271,000<\/td>\n9.8<\/td>\n1,543,000<\/td>\n25.3<\/td>\n3,989,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
15<\/td>\nTwitter<\/td>\n34.5<\/td>\n5,444,000<\/td>\n14.7<\/td>\n2,318,000<\/td>\n4.5<\/td>\n709,000<\/td>\n22.6<\/td>\n3,572,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
16<\/td>\nbuienradar<\/td>\n34.3<\/td>\n5,414,000<\/td>\n9.5<\/td>\n1,494,000<\/td>\n10.0<\/td>\n1,578,000<\/td>\n24.0<\/td>\n3,793,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
17<\/td>\nDe Telegraaf<\/td>\n34.3<\/td>\n5,411,000<\/td>\n12.5<\/td>\n1,967,000<\/td>\n10.0<\/td>\n1,571,000<\/td>\n21.0<\/td>\n3,321,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
18<\/td>\nANWB<\/td>\n31.4<\/td>\n4,949,000<\/td>\n16.3<\/td>\n2,581,000<\/td>\n3.6<\/td>\n563,000<\/td>\n16.6<\/td>\n2,618,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
19<\/td>\nPinterest<\/td>\n29.3<\/td>\n4,625,000<\/td>\n13.6<\/td>\n2,153,000<\/td>\n6.1<\/td>\n962,000<\/td>\n15.1<\/td>\n2,376,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
20<\/td>\nNetflix<\/td>\n28.5<\/td>\n4,495,000<\/td>\n9.7<\/td>\n1,529,000<\/td>\n9.1<\/td>\n1,438,000<\/td>\n15.5<\/td>\n2,451,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
21<\/td>\nLinkedin<\/td>\n27.8<\/td>\n4,395,000<\/td>\n14.6<\/td>\n2,312,000<\/td>\n3.3<\/td>\n523,000<\/td>\n15.7<\/td>\n2,480,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
22<\/td>\nLive.com<\/td>\n27.2<\/td>\n4,296,000<\/td>\n22.2<\/td>\n3,499,000<\/td>\n1.0<\/td>\n164,000<\/td>\n6.8<\/td>\n1,081,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
23<\/td>\nCoolblue<\/td>\n25.4<\/td>\n4,009,000<\/td>\n16.1<\/td>\n2,549,000<\/td>\n2.3<\/td>\n371,000<\/td>\n9.6<\/td>\n1,515,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
24<\/td>\nnpo<\/td>\n25.4<\/td>\n4,004,000<\/td>\n12.0<\/td>\n1,887,000<\/td>\n8.6<\/td>\n1,352,000<\/td>\n10.9<\/td>\n1,722,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
25<\/td>\nStartpagina<\/td>\n25.3<\/td>\n3,996,000<\/td>\n12.7<\/td>\n2,010,000<\/td>\n4.4<\/td>\n698,000<\/td>\n12.4<\/td>\n1,954,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
26<\/td>\nWehkamp<\/td>\n25.1<\/td>\n3,956,000<\/td>\n13.9<\/td>\n2,195,000<\/td>\n2.9<\/td>\n464,000<\/td>\n11.1<\/td>\n1,755,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
27<\/td>\nSpotify<\/td>\n24.7<\/td>\n3,903,000<\/td>\n3.8<\/td>\n600,000<\/td>\n4.6<\/td>\n721,000<\/td>\n19.1<\/td>\n3,014,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
28<\/td>\nFunda<\/td>\n23.8<\/td>\n3,758,000<\/td>\n10.4<\/td>\n1,637,000<\/td>\n3.1<\/td>\n489,000<\/td>\n13.4<\/td>\n2,116,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
29<\/td>\nAmazon<\/td>\n22.6<\/td>\n3,561,000<\/td>\n12.9<\/td>\n2,037,000<\/td>\n2.5<\/td>\n395,000<\/td>\n9.7<\/td>\n1,534,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
30<\/td>\nBing<\/td>\n22.3<\/td>\n3,517,000<\/td>\n17.5<\/td>\n2,757,000<\/td>\n0.7<\/td>\n113,000<\/td>\n5.3<\/td>\n844,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
31<\/td>\nMediamarkt<\/td>\n21.9<\/td>\n3,461,000<\/td>\n13.1<\/td>\n2,069,000<\/td>\n2.0<\/td>\n313,000<\/td>\n8.7<\/td>\n1,378,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
32<\/td>\nBooking.com<\/td>\n17.6<\/td>\n2,786,000<\/td>\n9.3<\/td>\n1,462,000<\/td>\n2.1<\/td>\n330,000<\/td>\n7.8<\/td>\n1,234,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
33<\/td>\nrtlnieuws<\/td>\n17.6<\/td>\n2,784,000<\/td>\n4.7<\/td>\n744,000<\/td>\n4.1<\/td>\n652,000<\/td>\n11.8<\/td>\n1,857,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
34<\/td>\nBuienalarm<\/td>\n17.3<\/td>\n2,730,000<\/td>\n0.4<\/td>\n69,000<\/td>\n3.3<\/td>\n523,000<\/td>\n14.3<\/td>\n2,254,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
35<\/td>\nbeslist.nl<\/td>\n17.1<\/td>\n2,703,000<\/td>\n9.6<\/td>\n1,523,000<\/td>\n1.4<\/td>\n215,000<\/td>\n7.4<\/td>\n1,169,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
36<\/td>\nMSN<\/td>\n16.8<\/td>\n2,648,000<\/td>\n14.6<\/td>\n2,298,000<\/td>\n0.3<\/td>\n45,000<\/td>\n2.3<\/td>\n363,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
37<\/td>\nde Volkskrant<\/td>\n16.1<\/td>\n2,546,000<\/td>\n6.3<\/td>\n996,000<\/td>\n4.2<\/td>\n657,000<\/td>\n8.6<\/td>\n1,365,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
38<\/td>\nWeeronline<\/td>\n16.0<\/td>\n2,533,000<\/td>\n5.9<\/td>\n935,000<\/td>\n3.2<\/td>\n513,000<\/td>\n9.0<\/td>\n1,414,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
39<\/td>\nnrc.nl<\/td>\n15.7<\/td>\n2,470,000<\/td>\n6.0<\/td>\n944,000<\/td>\n3.2<\/td>\n504,000<\/td>\n11.2<\/td>\n1,764,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
40<\/td>\navrotros<\/td>\n14.9<\/td>\n2,357,000<\/td>\n6.3<\/td>\n992,000<\/td>\n3.7<\/td>\n582,000<\/td>\n7.5<\/td>\n1,178,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
41<\/td>\nTweakers<\/td>\n14.6<\/td>\n2,300,000<\/td>\n8.9<\/td>\n1,402,000<\/td>\n1.9<\/td>\n293,000<\/td>\n6.8<\/td>\n1,070,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
42<\/td>\nZalando<\/td>\n12.9<\/td>\n2,042,000<\/td>\n6.5<\/td>\n1,028,000<\/td>\n1.4<\/td>\n214,000<\/td>\n6.1<\/td>\n970,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
43<\/td>\nTrouw<\/td>\n12.6<\/td>\n1,991,000<\/td>\n5.4<\/td>\n852,000<\/td>\n3.2<\/td>\n509,000<\/td>\n6.7<\/td>\n1,057,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
44<\/td>\nLINDA.<\/td>\n11.8<\/td>\n1,868,000<\/td>\n1.9<\/td>\n304,000<\/td>\n2.4<\/td>\n379,000<\/td>\n9.0<\/td>\n1,427,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
45<\/td>\nReclamefolder<\/td>\n10.9<\/td>\n1,723,000<\/td>\n2.5<\/td>\n394,000<\/td>\n3.7<\/td>\n583,000<\/td>\n5.4<\/td>\n857,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
46<\/td>\nLibelle<\/td>\n10.8<\/td>\n1,700,000<\/td>\n3.2<\/td>\n503,000<\/td>\n2.7<\/td>\n422,000<\/td>\n6.4<\/td>\n1,017,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
47<\/td>\nwetransfer<\/td>\n10.7<\/td>\n1,688,000<\/td>\n8.9<\/td>\n1,412,000<\/td>\n0.2<\/td>\n30,000<\/td>\n2.0<\/td>\n321,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
48<\/td>\nbnnvara<\/td>\n10.7<\/td>\n1,683,000<\/td>\n4.2<\/td>\n671,000<\/td>\n1.8<\/td>\n285,000<\/td>\n6.1<\/td>\n960,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
49<\/td>\nSnapchat<\/td>\n10.6<\/td>\n1,666,000<\/td>\n0.0<\/td>\n0<\/td>\n0.7<\/td>\n114,000<\/td>\n10.0<\/td>\n1,583,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
50<\/td>\ngezondheidsnet<\/td>\n10.5<\/td>\n1,659,000<\/td>\n3.3<\/td>\n516,000<\/td>\n1.9<\/td>\n305,000<\/td>\n7.3<\/td>\n1,151,000<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
* Geselecteerd op relevantie voor display advertising.\u00a0 Excl. Microsoft Outlook, Chromecast, Gmail, Google Drive, Calender, Translate, Docs, Earth<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
** In week 43 en 44 (22 oktober tot en met 4 november) zijn van de volgende merken de apps niet correct gemeten en is het bereik van deze<\/td>\n<\/td>\n<\/tr>\n
apps in deze twee weken niet verwerkt in deze lijst: AD, PZC, BN DeStem, Brabants Dagblad, Eindhovens Dagblad, de Gelderlander, de Stentor, Tubantia.<\/p>\n

\"\"<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Over VINEX en NOBO<\/h2>\n
De Verenigde Internet Exploitanten (VINEX) en Stichting KijkOnderzoek (SKO) zijn in 2015\u00a0samen het\u00a0Nederlands Online Bereik Onderzoek (NOBO) gestart. NOBO, uitgevoerd door onderzoeksbureau Kantar TNS,\u00a0is sindsdien de\u00a0nieuwe planning-currency voor\u00a0online advertising. NOBO\u00a0is in staat\u00a0om\u00a0internetgedrag van de Nederlander\u00a0op alle mediaplatforms te meten, zowel cross-device als\u00a0per mediakanaal. Iedere dag opnieuw. NOBO\u00a0rapporteert het internetgedrag op alle digitale platforms.\u00a0Van vast\u00a0\u00e9n mobiel internet\u00a0en van\u00a0web\u00a0en app. Zowel iOS- als Android-devices zijn in de meting opgenomen.<\/div>\n
<\/div>\n
\n
In NOBO staan mediamerken centraal. De\u00a0data geven een totaalbeeld van het bereik en het profiel van een merk. Met zowel het\u00a0bezoek aan\u00a0websites als\u00a0het gebruik van\u00a0apps.\u00a0NOBO is\u00a0toegankelijk voor alle uitgevers, bureaus en adverteerders. De transparante opzet en procedures zijn vastgelegd in openbare documenten.<\/em><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Wat\u00a0blijkt het de meest recente NoBo cijfers van Vinex\u00a0is dat de Amerikaanse \u2018techers\u2019 \u2013 zoals Google en Facebook \u2013 veel locale media ruimschoots overstijgen.\u00a0Google zag het bereik in oktober toenemen tot 12,7 miljoen mensen, 1,7 procent meer dan in oktober 2017. Daarmee bereikt Google 80,5 procent van alle Nederlanders van 6 jaar en ouder. YouTube […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-9328","post","type-post","status-publish","format-standard","hentry","category-hoofdstuk-12"],"_links":{"self":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/9328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/comments?post=9328"}],"version-history":[{"count":0,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/posts\/9328\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/media?parent=9328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/categories?post=9328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.handboekonlinemarketing.nl\/marketing_boek\/online_marketing\/management\/leerboek\/handboek\/wp-json\/wp\/v2\/tags?post=9328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}