Hoofdstuk 1-4: 40 markante buzzing reclamecampagnes. Veel creaties komen nog uit de traditionele marketing en vooral reclame. 40 wel heel opvallende campagnes:
Copenhagen Zoo
Guerrilla Ad Campaigns
Feed SA : Trolley
Guerrilla Ad Campaigns
National Geographic
Guerrilla Ad Campaigns
Dental Implant Insurance
Guerrilla Ad Campaigns
ACAT – Anti Torture
Guerrilla Ad Campaigns
Ikea Staircase Drawers
Guerrilla Ad Campaigns
Bounty – Coffee Spills
Guerrilla Ad Campaigns
Red Cross
Guerrilla Ad Campaigns
Golds Gym
Guerrilla Ad Campaigns
Law and Order
Guerrilla Ad Campaigns
Fitness Company
Guerrilla Ad Campaigns
Flashing Nikon Paparazzi Red Carpet
Guerrilla Ad Campaigns
McDonalds
Guerrilla Ad Campaigns
Kung Fu Panda
Guerrilla Ad Campaigns
Mr. Clean
Guerrilla Ad Campaigns
Swiss Skydiving Elevator Sign
Guerrilla Marketing
Jobsintown
Guerrilla Ad Campaigns
What We See When You Smoke
Guerrilla Ad Campaigns
Cingular – Dropped Calls
Guerrilla Ad Campaigns
Mini Cooper Holiday Present
Guerrilla Ad Campaigns
Giant Clever Railroad Crossing
Guerrilla Ad Campaigns
Death Proof DVD
Guerrilla Ad Campaigns
Old Timer Restaurant
Guerrilla Ad Campaigns
Pompeii – Airport Carousel Lava
Guerrilla Ad Campaigns
Soccer Tunnel
Guerrilla Ad Campaigns
FIFA Soccer
Guerrilla Ad Campaigns
Real Hip Hop
Guerrilla Ad Campaigns
Nationwide Insurance – Coops Paint
Guerrilla Ad Campaigns
Casino Themed Conveyor Belt
Guerrilla Ad Campaigns
Brazilian Road Safety
Guerrilla Ad Campaigns
3M Security Glass
Guerrilla Ad Campaigns
Rimmel Quick Dry Nail Polish
Guerrilla Ad Campaigns
Maxwell House – Wake Up
Guerrilla Ad Campaigns
Tylenol
Guerrilla Ad Campaigns
National Treasure Movie
Guerrilla Ad Campaigns
Monster.com – Wrong Job, Fireman
Guerrilla Ad Campaigns
Alteco Super Glue
Guerrilla Ad Campaigns
Johnny Andrean Pony Tail
Guerrilla Ad Campaigns
Auckland Pedestrian Safety – Don’t Step into Danger
Guerrilla Ad Campaigns
Bubble Gum
Guerrilla Ad Campaigns