Facebook lijkt door te hebben dat de groei toch vooral van vernieuwing moet komen. Facebook rolt hun Dating app uit. Op hun Newsroom zegt het sociale netwerk:
We’re launching Facebook Dating in the US. We’re also giving people the ability to integrate their Instagram posts directly into their Facebook Dating profile and giving people the ability to add Instagram followers to their Secret Crush lists, in addition to Facebook friends. By the end of the year, we’ll make it possible to add Facebook and Instagram Stories to your Dating profile too.
Het wordt mogelijk om met Facebook en ook gelinkt aan Instagram connectie te leggen met mensen buiten jouw netwerk. Facebook benadrukt de veiligheid. Na een opt-in en uitdrukkelijke toestemming, kun je suggesties krijgen voor eventuele matches buiten jouw netwerk.
Starting today, you can choose to opt into Facebook Dating and create a Dating profile (separate from your main profile) if you’re 18 years or older and have downloaded the most recent version of Facebook. You will be suggested to others who have also opted in. People are suggested based on your preferences, interests and other things you do on Facebook. Facebook Dating isn’t about swiping or having to wait for someone to like you to get a first chance at reaching out. If you are interested in someone, you can comment directly on their profile or tap on the Like button to let them know. If you aren’t interested, you can pass on them. Facebook Dating allows you to match with friends of friends and/or people not in your friend circle. Facebook Dating won’t match you with friends, unless you choose to use Secret Crush and you both add each other to your list. All of your Dating activity will stay in Facebook Dating. It won’t be shared to the rest of Facebook.