Een uitleg van de customer life cycle. Amerikaans onderzoeker Forrester komt het conversieproces en de funnel samen in een customer life cycle: “A customer life cycle is a term used to describe the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Forrester Research spreekt liever van Discover, Explore, Buy en Engage. Forrester omschrijft de essentie van dit model als: “Forrester officially defines the customer life cycle as ‘Customers’ relationship with a brand as they continue to discover new needs, explore their options, make purchases and engage with the product or service experience.”

https://www.youtube.com/watch?v=hUaiMgYba-M

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